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Social Responsibility in the Global Market: Fair Trade of Cultural Products

by Mary Ann Littrell
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Current price ₹10,036.00
Original price ₹14,337.00
Original price ₹14,337.00
Original price ₹14,337.00
(-30%)
₹10,036.00
Current price ₹10,036.00

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Book cover type: Paperback
  • ISBN13: 9780761914648
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 376
  • Original Price: USD 156.0
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Industries / General, International / General, and Marketing / General

Social Responsibility in the Global Market provides a practical, non-exploitative alternative for conducting business, which bridges the consumer′s social concerns and the producer′s financial concerns.

Mary Ann Littrell and Marsha Ann Dickson utilize in-depth case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATOs). These organizations foster artisan empowerment, cultural integrity and business sustainability.

An integrative model synthesizes business conditions, tasks and skills imperative for effective functioning of a fair trade system in an increasingly global market.

Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University in Ames. Her PhD is from Purdue University.

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