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The Commercialization of American Culture

by Matthew P. McAllister
Save 30% Save 30%
Current price ₹7,215.00
Original price ₹10,307.00
Original price ₹10,307.00
Original price ₹10,307.00
(-30%)
₹7,215.00
Current price ₹7,215.00

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Book cover type: Paperback
  • ISBN13: 9780803953802
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 312
  • Original Price: USD 116.0
  • Language: English
  • Edition: N/A
  • Item Weight: 445 grams
  • BISAC Subject(s): Advertising & Promotion and Anthropology / Cultural & Social

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors′ surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

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