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Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transfo

by Daniel Neye , Joachim Bongard
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Current price ₹6,005.00
Original price ₹9,237.00
Original price ₹9,237.00
Original price ₹9,237.00
(-35%)
₹6,005.00
Current price ₹6,005.00

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Book cover type: Paperback
  • ISBN13: 9783658498986
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 200
  • Original Price: EUR 81.74
  • Language: English
  • Edition: N/A
  • Item Weight: 381 grams
  • BISAC Subject(s): Marketing / General

Daniel Neye is Strategy Director at Saatchi & Saatchi. Before that, he held the same position for several years at the Hamburg-based agency thjnk, advising clients such as McDonald's, Audi, Porsche Design, and Dallmayr on brand strategy issues.

Prof. Dr. Joachim Bongard is a professor of Communication Management and program director of Brand & Marketing Management at the Brand University of Applied Sciences in Hamburg. He is also the owner of the agency caliber53.5, which specializes in strategy, design, and communication.

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