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Sports Sponsoring: Requirements and Practical Examples for Successful Partnerships

by Manfred Bruhn , Peter Rohlmann
Save 35% Save 35%
Current price ₹6,243.00
Original price ₹9,604.00
Original price ₹9,604.00
Original price ₹9,604.00
(-35%)
₹6,243.00
Current price ₹6,243.00

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Book cover type: Paperback
  • ISBN13: 9783658441739
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 576
  • Original Price: EUR 84.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1074 grams
  • BISAC Subject(s): Marketing / General

Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics at the University of Basel and Honorary Professor at the Technical University of Munich. He is also the founder and Chairman of the Board of Directors of Prof. Bruhn & Partner AG (Basel, Switzerland).

Dr. Peter Rohlmann is the owner of PR MARKETING, a consulting agency in strategic policy issues, especially sports business, in Rheine/Münsterland (Germany).


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