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Vermittlung Emotionaler Erlebniswerte: Eine Marketingstrategie Für Gesättigte Märkte by F. -J Konert

Vermittlung Emotionaler Erlebniswerte: Eine Marketingstrategie Für Gesättigte Märkte

by F. -J Konert
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Book cover type: Paperback
  • ISBN13: 9783790803396
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 281
  • Original Price: EUR 37.38
  • Language: German
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): Marketing / General

Die vorliegende Arbeit wurde im Jahe 1985 als Dissertation vom Fachbereich Wirtschaftswissenschaften der Universität -GH- Fader- born angenommen. Mein Dank gilt vielen, die zum Entstehen und zum Gelingen dieser Arbeit wesentlich beigetragen haben: Herrn Professor Dr. Peter Weinberg, der die Entstehung der Arbeit ma geblich beeinflu t und vorangetrieben hat, gilt mein besonderer Dank und meine persönli- che Wertschätzung. Neben seiner ständigen Diskussionsbereitschaft und den vielen Anregungen zur Arbeit hat er meinen Werdegang geprägt und gefördert. Danken möchte ich auch Herrn Professor Dr. Rolf Brenner für seine Tätigkeit als Zweitgutachter-, Herrn Prof. Dr. Otto Rosenberg und Herrn Prof. Dr. Wolfgang Weber für ihre Mitwirkung in der Promo- tionskommission. Ein Dankeschön richte ich an meinen Freund Dr. H. Schulte-Fran- kenfeld, der mir durch seine Diskussionsbereitschaft und kon- struktive Kritik wertvolle Anregungen gegeben hat. Schlie lich trug auch meine Frau wesentlich zum Gelingen der Arbeit bei. Durch ihre Geduld und ihr Verständnis verschaffte sie mir die notwendigen Freiräume, ohne die die Anfertigung dieser Arbeit nicht möglich gewesen wäre. Darüber hinaus möchte ich ihr für die wertvolle inhaltliche Unterstützung und für die Hilfe bei den Arbeiten am Manuskript danken. Meinen Eltern möchte ich für die vielfältige Förderung meines Werdeganges besonders danken.

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