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Creating Powerful Brands by Leslie de Chernatony

Creating Powerful Brands

by Leslie de Chernatony
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Book cover type: Hardcover
  • ISBN13: 9781138440906
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 510
  • Original Price: GBP 200.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1480 grams
  • BISAC Subject(s): Marketing / General, Total Quality Management, and Quality Control

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
In this influential textbook, de Chernatony, McDonald and Wallace:
Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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