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Marketing Financial Services by Mike Wright

Marketing Financial Services

by Mike Wright
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Book cover type: Hardcover
  • ISBN13: 9781138150034
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 420
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): Human Resources & Personnel Management, Management, and Marketing / General

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Christine Ennew, Trevor Watkins, Mike Wright

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