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Product Marketing for Technology Companies

by Mark Butje
Save 35% Save 35%
Current price ₹11,551.00
Original price ₹17,770.00
Original price ₹17,770.00
Original price ₹17,770.00
(-35%)
₹11,551.00
Current price ₹11,551.00

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Book cover type: Hardcover
  • ISBN13: 9781138181496
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 198
  • Original Price: GBP 145.0
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): Marketing / General, Development / Business Development, and Management

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

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