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The Routledge Companion to the Future of Marketing by Luiz Moutinho

The Routledge Companion to the Future of Marketing

by Luiz Moutinho
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Book cover type: Hardcover
  • ISBN13: 9780415625920
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 474
  • Original Price: GBP 245.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1021 grams
  • BISAC Subject(s): Consumer Behavior, Marketing / General, and Management

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Luiz Moutinho is Foundation Chair of Marketing at the University of Glasgow Business School, UK

Enrique Bigné is Professor of Marketing at the University of Valencia, Spain

Ajay K. Manrai is Professor of Marketing at the Alfred Lerner School of Business, University of Delaware, USA

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