• ISBN13: 9780471263661
• Binding: Hardcover
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: May 16, 2003
• Pages: 266
• Original Price: USD 27.95
• Language: English
• Edition: N/A
• Item Weight: 500 grams
• BISAC Subject(s): Public Relations

About the Book The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.

MICHAEL LEVINE has represented more than 100 major celebrities as head of Levine Communications, an entertainment public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His clients have included Barbra Streisand, Michael Jackson, Demi Moore, Nancy Kerrigan, Ozzy Osbourne, Janet Jackson, Fleetwood Mac, Reebok, and many more. His essays have appeared in USA Today, the National Review, the Los Angeles Times, the San Francisco Chronicle, and the New York Times. He is the author of thirteen previous books.