• ISBN13: 9780471204695
• Binding: Hardcover
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: August 16, 2002
• Pages: 280
• Original Price: USD 29.95
• Language: English
• Edition: N/A
• Item Weight: 500 grams
• BISAC Subject(s): Marketing / General

About the Book Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines.

• Written by two leading consultants with an in-the-field perspective.
• Explains how to utilize technology to globalize a business.

DONALD A. DePALMA, PhD, is a former principal analyst at Forrester Research in Cambridge, Massachusetts, founder of the consultancy Common Sense Advisory, Inc., and executive at enterprise software companies Idiom Technologies and Interbase Software. He serves as an advisor to the Localisation Industry Standards Association in Switzerland and has contributed to publications such as E-Business Advisor, Target Marketing, ZDNet, and Multilingual Computing. DePalma has been quoted in The New York Times, The Wall Street Journal, the Financial Times, Red Herring, and other international publications. One of today's most sought-after experts on global e-business, he has been a featured speaker at the Direct Marketing Association, the Globalization Management Conference, and other leading industry organizations and symposia.