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E-Marketing by Sanjay Mohapatra, Suman Kumar Kanth

E-Marketing

by Sanjay Mohapatra, Suman Kumar Kanth
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Paperback: Paperback
  • ISBN13: 9788126542000
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 204
  • Original Price: INR 639.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Sales & Selling / General

The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers. • Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen • Building Customer Care Systems • Buying Outside Services

Dr. Sanjay Mohapatra is a Professor in Information Systems in XIMB, India. Professor Mohapatra has more than 21 years of industry experience. He has worked in various capacities in different organizations. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT-enabled processes. Suman Kumar Kanth has diverse experience of 20 years in industries such as Manufacturing Consultancy, Software Products, and IT Services. He has program managed Enterprise-Level Software Product Development and Implementations and has also executed large-size software development projects. He has played leading roles in Software Testing and QA.

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