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Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

by Priscilla Y. Huff
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Current price ₹1,642.00
Original price ₹1,896.00
Original price ₹1,896.00
Original price ₹1,896.00
(-13%)
₹1,642.00
Current price ₹1,642.00

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Book cover type: Paperback
  • ISBN13: 9780470051429
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 349
  • Original Price: USD 19.95
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Small Business and Marketing / General

From the Back Cover
Put your business on the fast track to success!

If you're an entrepreneur, or just thinking of starting a business, start with this smart, practical guide to small business success. In Make Your Business Survive and Thrive!, Priscilla Huff shows you how to maintain healthy growth and healthy profits--no matter what kind of small business you own. You'll get the most out of your limited resources when Huff shows you how to:

  • Choose the right industry or niche
  • Develop and stick to a great business plan
  • Pick a great name and location
  • Manage your time and your responsibilities
  • Master essential marketing principles that will get you noticed
  • Identify your ideal customers and markets
  • Grow with smart financing and money management
  • Balance the books and pay taxes on time
  • Take your business online and grow even more

Make Your Business Survive and Thrive! gives you the inside advice you need to take your business to the next level of success. It guides you past the challenges and trials that every small business owner faces and arms you with the confidence and knowledge to achieve the one goal all entrepreneurs share--growth!

"Every entrepreneur should add this book to their business plan. With Huff's wise guidance and practical tips . . . it offers everything needed to build a profitable venture."
--Ellen H. Parlapiano and Patricia Cobe, founders of MompreneursOnline.com

"Helps take the guesswork out of starting, building, and maintaining your small or home-based business. It's packed with thousands of resources and takes you by the hand like your own personal coach."
--Kim Essenmacher, consultant and founder of SmallBizpreneurs.com

"Practical, easy-to-implement ideas and techniques you can put into action immediately."
--Jim Donovan, author of Handbook to a Happier Life, www.jimdonovan.com

Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business.

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