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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices by Jeff Hasen

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

by Jeff Hasen
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Book cover type: Hardcover
  • ISBN13: 9781118243268
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 206
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 400 grams
  • BISAC Subject(s): Marketing / General and E-Commerce / Digital Marketing

From the Inside Flap

Mobile marketing is finally entering the forefront of themarketing realm. Megabrands are rolling out million-dollar budgets, and small businesses have turned to the channel for itsaffordability, measurability, and repeatable successes in producingsales and driving engagement and loyalty.

Through insights from bold industry visionaries and fellowmobile pioneers, Mobilized Marketing takes readers throughcampaigns worth repeating and others that are not. Learn the manyroads that marketers can take and the proven strategies and tacticsthat move products and build loyalty through the consumer's mostpersonal device.

With examples from the more than 150,000 campaigns developed bymobile marketing and mobile advertising leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes haveperformed in their mobile efforts--why some have failed and howothers bravely turned to mobile. From the convergence of the mobileand social worlds to the emergence of multiscreen marketing, thisbook offers field-tested guidance from the experiences of brandssuch as CNN, MillerCoors, Macy's, Ford, and ESPN. It deliversexpert advice from the smartest marketers across industries onfuture trends, mobile vs. online marketing, and when to considermobile as an extension of traditional media. Mobilized Marketingdelivers a 360 view of the mobile universe that will prepare youto:

  • Integrate mobile into marketing programs and effectively measureit

  • Make your existing marketing spends work harder

  • Optimize campaigns in real-time

  • Determine which mobile tactics are keepers and which are not

  • And much more!

Mobilized Marketing will equip you to identify theopportunities, ask the right questions, sell mobile into yourorganizations, and drive your profits to new heights. It's time tomobilize your marketing programs and take your brand to the nextlevel.

JEFF HASEN is Chief Marketing Officer at Hipcricket, a leading mobile marketing and mobile advertising company. Named a Top CMO on Twitter, Jeff is also the co-creator of the certification program for the Mobile Marketing Association and one of two individuals certified by the MMA to train on mobile marketing definitions, techniques, and benefits. He is a frequent speaker at industry events and writes for Mobile Marketer, imediaconnection.com, Technorati.com, and mobilegroove.com. He actively tweets @jeffhasen and blogs at jeffhasen.com.

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