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The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking by Tom Monahan

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

by Tom Monahan
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Book cover type: Hardcover
  • ISBN13: 9780471417422
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 262
  • Original Price: USD 58.0
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): Advertising & Promotion and Creative Ability

From the Back Cover
Praise for the Do-It-Yourself Lobotomy

"Here, at last, is the perfect book for anyone passionate about becoming a better creative thinker. Tom Monahan's thinking methods make it fun, simple, and easy to discover new and better ways of generating bigger and fresher creative ideas. It's like running away with the circus."
- Roberto Wilson, Creative Director, Advertising and Graphic Design, Cirque du Soleil

"Tom Monahan's techniques for creative problem solving are simple and memorable. Whether you're brainstorming solo or in a group, these exercises will help you move quickly and productively toward innovative solutions."
- Eric Erickson, Director, Creative Services, Target

"You've heard the saying: If you always do what you always did, you always get what you always got. After a day with Tom Monahan or this book . . . you won't think like you always thought, and you'll get something better than you always got!"
- Mike Ricciuto, Director, Global Communications, DuPont Agriculture and Nutrition

"The future of business will be led by people searching for new ideas. This book can help anyone think more creatively."
- Lee Clow, Chairman and Worldwide Creative Director, TBWA \Chiat\Day

"Tom Monahan jiggles your brain loose. He reorganizes the stumbling blocks of creativity into building blocks that equip everybody to be architects of innovation."
- Roy M. Spence, Jr., Founder and President, GSD&M

TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com

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