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This is Service Design Thinking: Basics, Tools, Cases by Marc Stickdorn, Jakob Schneider

This is Service Design Thinking: Basics, Tools, Cases

by Marc Stickdorn , Jakob Schneider
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Book cover type: Paperback
  • ISBN13: 9781118156308
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 384
  • Original Price: USD 41.95
  • Language: English
  • Edition: N/A
  • Item Weight: 1050 grams
  • BISAC Subject(s): Customer Relations

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers.

Marc Stickdorn (Austria; http: //thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

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