Visual Selling: Capture the Eye and the Customer Will Follow

Name: Visual Selling: Capture the Eye and the Customer Will Follow
Brand: Wiley
SKU: 9780471793618
Price: 1399.0 INR
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by Paul LeRoux

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ISBN13: 9780471793618
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: May 1, 2007
Pages: 248
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 445 grams
BISAC Subject(s): Sales & Selling / General

About The Book

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house.

Section I – The Seller as Focal Point

Section II – Getting Ready to Sell

Section III – Selling Situations

About The Author

Paul LeRoux is the founder of Twain Associates and has been coaching salespeople on visual selling for more than twenty-five years. His specialty is rehearsing executives for high-stakes competitive presentations, outside funding pitches, and large audience addresses.

Peg Corwin handles sales and marketing for Twain Associates. She has extensive professional experience in sales, having worked with financial services, investment consulting, and real estate firms.

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