Name: Write Great Ads: A Step-By-Step Approach
Brand: Wiley
SKU: 9780471507031
Price: 1649.0 INR
Availability: InStock

Write Great Ads: A Step-By-Step Approach

by Erica Levy Klein

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ISBN13: 9780471507031
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: February 1, 1990
Pages: 192
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 295 grams
BISAC Subject(s): Advertising & Promotion and Business Writing

About The Book

From the Back Cover
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:

How to zero in on the key features and benefits of your ad
How to write a headline that really sells
How to come up with an original, effective selling concept
How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!

This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."

About The Author

ERICA LEVY KLEIN is President of Klein & Kroll, Inc., a St. Louis marketing agency, an instructor at the Washington University Department of Journalism and Communications, and a nationally syndicated newspaper columnist.

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