Name: Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences
Brand: Wiley
SKU: 9781118456538
Price: 1778.0 INR
Availability: InStock

Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences

by Brian Solis

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ISBN13: 9781118456538
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: March 11, 2013
Pages: 224
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 704 grams
BISAC Subject(s): Structural Adjustment, Consumer Behavior, and Marketing / General

About The Book

From the Back Cover

The volume of emerging technologies can overwhelm the best of us. Yet it's impacting business and society alike. In recent years, many top Fortune 500 companies have slipped out of contention as their business models failed to keep up in these turbulent times. Survival requires constantly adapting as your customers' behavior changes. You need new systems, processes, and intentions in place to recognize disruption as it happens, assess new opportunities, and quickly test new ideas.

Is your company equipped to change with your customers? Is it ready and able to create meaningful experiences that keep them hooked? If not, it's time to recognize how customers are not only changing but also how they're sharing experiences about you and your competition. This is where real transformation begins.

What's the Future of Business? is not a question--it's an answer. It explains how experience design helps your business and how you can harness its power for business growth. This book introduces a new movement that aligns the tenets of user experience with innovation and leadership to improve business performance, engagement, and relationships for a new generation of consumerism. What's the Future will also inspire you to rethink your business models, approach, and customer and employee relationships in order to create amazing, real-world experiences.

You'll learn:

Why experiences matter to your business
Why the future of business will come down to these shared experiences
The importance of brand in an era of Digital Darwinism
How to marry user and customer experience with business leadership
Why today's designs (and thinking) are failing
How to design experiences around the four Moments of Truth

What's the Future of Business? teaches you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them. Learn how to craft experiences that mean something. The future of your business depends on it.

About The Author

BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He is the author of Engage! and The End of Business as Usual, both from Wiley. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.

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