Wiley

• Author(s): Darcy Reeves • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralAn unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery...

• Author(s): Chris Castaldo • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralAdd cybersecurity to your value proposition and protect your company from cyberattacks Cybersecurity is now a requirement for every company...

• Author(s): James A. Rosenthal • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralThe first guide to this new financial trend. Credit securitization (also known as asset securitization) is a financial technology for p...

• Author(s): J. Jantsch • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: EntrepreneurshipA guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, ...

• Author(s): Kelly Bagla • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralAvoid legal pitfalls for your business from day one A common characteristic of entrepreneurs is the attitude: "I'm not going to do that until ...

• Author(s): Adam Ferrier • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralDon't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consis...

• Author(s): Greg Baker • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralA groundbreaking approach to unlocking the power of energy for professional productivity and business success The Energy Equation provides a n...

• Author(s): Nigel Collin • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralNo spin, no fuss, no gurus: get the real secret to business success Game of Inches dispels the myth that success must come from disruption, a...

• Author(s): Anthony L. Miele • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralFROM PATENT TO PROFIT Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecti...

• Author(s): Bill Connors • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralA non-technical guide to The Raiser's Edge-the most widely-used fundraising database package on the market-for the fundraising professional ...

• Author(s): Bruce R. Hopkins • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralA must-have guide that enables managers and trustees of private foundations, as well as their lawyers and accountants, to successfully na...

• Author(s): Alison Hill • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralBring out the best in your hybrid team with this invaluable resource Work from Anywhere delivers practical strategies and actionable guidance ...

• Author(s): Manfred F. R. Kets de Vries • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralThe challenge faced by family businesses and their stakeholders, is to recognise the issues that they face, understand how to ...

• Author(s): Paul Strebel • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralTrajectory Management: * moves away from the 'one true way' approach put forward by many business gurus * argues that the search for best pra...

• Author(s): Steven D. Strauss • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralAn updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned p...

• Author(s): Kim Lavine • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralIt’s time for a new women’s revolution, but this time it’s not political—it’s personal. It's a time of historic opportunity. Learn what it tak...

• Author(s): Douglas T. Hicks • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - General* A practical, cost-effective guide to ABC for small to medium companies. * Identifies the key cost related issues in organizations and s...

• Author(s): Steve McClatchy • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralHow to make better decisions and achieve your goals What shapes a person's career and life, and defines them as a leader? Their decisions...

• Author(s): Richard M. Hodgetts • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralThis text introduces the world of small business and details its diverse management aspects. It also presents the most current concern...

• Author(s): Stephen Pedneault • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - General"If you don't think that some employees have figured out ingenious ways to steal from businesses, read this book. The real-life examples...

• Author(s): Beth Rogers • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralUntil recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence ...

• Author(s): Lita Epstein • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Small Business - GeneralWhen it comes to operating a small business, it doesn't matter how good the idea is if the accounting behind the operations isn't solid. Now ...

• Author(s): Chuck Mache • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementA business parable that breaks down the vital characteristics of successful salespeople During his two decades of selling, managing, ...

• Author(s): Ronald J. Baker • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - General—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decis...

• Author(s): Hans Kasper • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementIn order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The se...

• Author(s): Byron Matthews • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementPut buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting re...

• Author(s): Robert Chen • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementWall Street Journal bestsellerBuild your book of business and sell more services with this expert guide for knowledge professionals Ho...

• Author(s): Phil M. Jones • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementThe sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested...

• Author(s): Robert Feinschreiber • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Exports & ImportsThe author of the Transfer Pricing Handbook now covers the often complex transfer pricing rules in nations around the globe. * Reviews a...

• Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementDon't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work T...

• Author(s): Joseph F. Hair • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralThe second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer...

• Author(s): Kendrick Shope • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementHow to sell your way without selling your soul. Selling can feel like a necessary evil, but it doesn't have to be. In Authentic Sel...

• Author(s): Jeb Blount • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralMaster the art of prospecting and cold calling with strategic, multi-touch sequences Getting attention while prospecting is harder than ever. The f...

• Author(s): William L. Cron • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralEasily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues...

• Author(s): Judie Lannon • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralIn 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1...

• Author(s): Jesko Perrey • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralRetail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices ...

• Author(s): Jenny Dearborn • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralA "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increas...

• Author(s): Dawn McGruer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - General8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dy...

• Author(s): Alex Goldfayn • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralWALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason...

• Author(s): Paul LeRoux • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralVisual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a sal...

• Author(s): Christer Holloman • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralThe first book to explain how you can measure social media ROI across multiple departments, for internal/external social media base...

• Author(s): Jeb Blount • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: TrainingRemote learning has been around since the 18th century. Caleb Phillips began advertising correspondence courses in the Boston Gazette in 1728 allowing people, ...

• Author(s): Jack M. Kaplan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralPatterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether ...

• Author(s): Stefan Niemeier • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralThe modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in t...

• Author(s): C. Samuel Craig • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralInternational Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated ...

• Author(s): Laurie Young • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralDuring the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting ...

• Author(s): Hugh Burkitt • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralMarketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected beca...

• Author(s): Torsten H. Nilson • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralTorsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, competitive"...

• Author(s): David Taylor • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralThis refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration ...

• Author(s): Kamran Kashani • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralThis book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out ...

• Author(s): Paul Temporal • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem i...

• Author(s): David Taylor • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approa...

• Author(s): Christian Milner Nymand • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralLearn to engage your B2B customers through effective virtual sales meetings and presentations The global COVID-19 pandemic h...

• Author(s): Jeb Blount • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - ManagementFind the motivation and confidence to stay on top when everything hits the fan In volatile times, it is hard to sell. It seems like eve...

• Author(s): Barry Siskind • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralA complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other o...

• Author(s): Michael H. Hugos • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Industries - RetailingThis book defines supply chains, focusing on the impact that they can have o the retail industry. Featuring step-by-step how supply chains...

• Author(s): Chris Thomas • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Industries - RetailingSay what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, ...

• Author(s): Michel Chevalier • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industries - RetailingLearn about the luxury brand industry from the inside out with this masterful and insightful resource The ne...

• Author(s): Bernie Brennan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Industries - RetailingWritten through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and ...

• Author(s): Antony Welfare • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Industries - RetailingThe accessible, non-technical guide to applying and benefiting from blockchain technology. Blockchain has grown at an enormous rate in a very...