Social Sciences and Education

• Author(s): Mohd. Shahbaz Alam | Anita • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGlobally, the corporate experts are putting in their best efforts to research, reinnovate and redefine the tools, techniques...

• Author(s): Bhanuvikraman Nair • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismCommunication forms an important ingredient required for the very survival of living beings. It takes place aut...

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and Journalism Digital technologies and digital economy are the focus globally and in India in the current decade. It is an era of b...

• Author(s): Dr. Santhosh Areekkuzhiyil | Prajisha K. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEven candidates with higher scores in the university examinations and good academic talents find it difficult ...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and ...

• Author(s): Chandan T. Bhunia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe world has witnessed a new economic, social and progressive order. This is due to adoption of liberalization, privatization...

• Author(s): Anupama Tandon • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsGlobalization is a process through which an increasingly free flow of ideas, people, goods, services and capital would lead to the integration of ...

• Author(s): S. Hugar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementToday, the business world feels that the Commerce graduates and post-graduates lack in right kind of skills which are needed. Now the time has...

• Author(s): Om Parkash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economics

• Author(s): S.H. Patil • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book examines the problems of constitutional theory and practice of federalism with special reference to the centralizing tenden...

• Author(s): G. Ram Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyCareer Excellence covers a wide range of topics that are pertinent and useful for the modern executive in today’s complex ever-chan...

• Author(s): G. Ram Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Career CounsellingCareer Excellence covers a wide range of topics that are pertinent and useful for the modern executive in today’s complex ever-changing cor...

• Author(s): Anant Kumar Dass • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is exclusively written for students of undergraduate/postgraduate level, studying in India and abroad either through regular...

• Author(s): Chitra G. Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementToday, the term “call center” is practically a household name. Chances are that you are holding Call Center Essentials: A Practical Guid...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness communication practices that are changing overtime, are significant for success of any business. Relying importantly on interperson...

• Author(s): Sushila Singhal | Pratibha Dua • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAdolescents are the backbone of a nation. In India, they constitute nearly 22 per cent of the population and are ...

• Author(s): Ram Nath Sharma | Rachana Sharma• Publisher: Atlantic• Publisher Imprint: Atlantic• Subject: Education & Psychology   यह पुस्तक भारतीय विश्वविद्यालयों में एम॰ ए॰ दर्शनशास्त्र एवं मनोविज्ञान के विद्यार्थियों के लिये पाठ्यपुस्तक, भा...

• Author(s): M.S. Shetty • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economics Banking reforms in India started in the real sense with the nationaIization of 14 banks in 1969 and six more in 1980, and licensing of a number o...

• Author(s): M.S. Shetty • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBanking in India in the modern sense originated towards the end of the 18th century. The still existing oldest bank in India is the State B...

• Author(s): Surinder Deol • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Career CounsellingAuthentic Personal Development systematically demonstrates how you can realize your latent potential for effectiveness, which is your abil...

• Author(s): Adam Smith | Introduction by Robin Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAn Inquiry into the Nature and Causes of the Wealth of Nations is the magnum opus of the Scottish economist Adam Smith. ...

• Author(s): Adam Smith | Introduction by Robin Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAn Inquiry into the Nature and Causes of the Wealth of Nations is the magnum opus of the Scottish economist Adam Smith. ...

• Author(s): Adam Smith | Introduction by Robin Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAn Inquiry into the Nature and Causes of the Wealth of Nations is the magnum opus of the Scottish economist Adam Smith. ...

• Author(s): Thomas Malthus • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMalthus’s famous An Essay on the Principle of Population was first published in 1798. The book had six editions till 1826, and in each edition Mal...

• Author(s): Thomas Malthus • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMalthus’s famous An Essay on the Principle of Population was first published in 1798. The book had six editions till 1826, and in each edition Mal...

• Author(s): Thomas Malthus • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMalthus’s famous An Essay on the Principle of Population was first published in 1798. The book had six editions till 1826, and in each edition Mal...

• Author(s): Thomas Malthus • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAn Essay on the Principle of Population remains one of the most powerful statements on the limits to human hopes set by the tension between increa...

• Author(s): Godfrey Harris • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Internet is today the most reliable and accurate medium for advertising. It offers transparency and targeted advertising that is far...

• Author(s): Perminder Khanna • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking...

• Author(s): Perminder Khanna • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resource...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resource...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and co...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and co...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and co...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious re...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious re...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious re...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book highlights as to how educational technology helps in making education more productive, powerful and suit...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book highlights as to how educational technology helps in making education more productive, powerful and suit...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book highlights as to how educational technology helps in making education more productive, powerful and suit...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book highlights as to how educational technology helps in making education more productive, powerful and suit...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not ...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not ...

• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAdvanced Applied Psychology is the most important branch of Psychology encompassing applications of psychologic...

• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAdvanced Applied Psychology is the most important branch of Psychology encompassing applications of psychologic...

• Author(s): R.S. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsSales tax plays a predominant role in exchequer of the states. More than 60 per cent of state taxes revenue derive from it. Administratively, it face...

• Author(s): Shurveer S. Bhanawat • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book is based on the proceedings of International Conference on Global Business Research (special reference to Human Resource,...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe World Trade Organisation (WTO) came into being as a result of the evolution of multilateral trading system starting from the establishme...

• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSales department occupies a strategically most important position in the present-day marketing operations. The increase in quantum of ...

• Author(s): G.L. Tiku • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA Manual on Project Management, as a textbook, deals with application of Project Implementing Techniques and highlights their importance to t...

• Author(s): S.K. Tarafder • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksThis book, A Guide for High Ranking Interviews, has been designed to meet the requirements of the candidates appearing in competitive examinati...