Food Design XL

Name: Food Design XL
Brand: Ambra Verlag
SKU: 9783990433140
Price: 2277.0 INR
Availability: InStock

by Sonja Stummerer , Martin Hablesreiter

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ISBN13: 9783990433140
Binding: Hardcover
Subject: N/A
Publisher: Ambra Verlag
Publisher Imprint: Ambra Verlag
Publication Date: October 15, 2009
Pages: 350
Original Price: GBP 17.5
Language: English
Edition: Bilingual
Item Weight: 2200 grams
BISAC Subject(s): Food Science / General

About The Book

Why are pizzas round, and why are fish fingers rectangular? Why do we cut a cake one way and bread another way? "Food Design", which was published in 2005, gave the first answers to these questions. Now the dedicated authors present, "Food Design XL," the more comprehensive, larger and bilingual edition of their award-winning work. "Food Design XL" shows how shape, color, smell, consistency, consumption noises, production methods, history and stories influence food product design. After all, we consciously change the appearance of nature's edible offerings more than one thousand times a year, before every meal, by cutting, cooking, stirring or combining foods. The human will to design food sets apart from other living creatures. We have all been food designers for thousands of years. This is reason enough to whet the reader's appetite for this subject with this new XL-format bilingual edition. Warum sind Pizzas rund und Fischst bchen rechteckig? Warum teilen wir die Torte anders als wir Brot schneiden? Auf diese und hnliche Fragen gab das im Jahr 2005 erfolgreich lancierte und mit internationalen Preisen ausgezeichnete Buch "Food Design" bereits erste Antworten. Nun pr sentieren die engagierten Autoren die an Umfang, Gr e und Zweisprachigkeit zugenommene Maxi-Ausgabe. "Food Design XL" zeigt auf, wie Form, Farbe, Geruch, Konsistenz, Verzehrger usche, Herstellungstechnik, Geschichte und Geschichten das Design von Lebensmitteln beeinflussen. Denn mehr als eintausend Mal pro Jahr - vor jedem Essen - zerschneiden, zerkochen, verr hren oder kombinieren, also ver ndern wir bewusst das essbare Angebot der Natur. Der menschliche Wille, Essbares zu gestalten, unterscheidet uns von allen anderen Lebewesen. Seit tausenden von Jahren sind wir also alle Food-Designer. Grund genug, dieses Thema dem Leser im XL-Format und nun zweisprachig schmackhaft zu machen.

About The Author

Sonja Stummerer and Martin Hablesreiter both studied architecture and design in Vienna, London, and Barcelona. After graduating, they worked in Tokyo, before founding the transdisciplinary design studio honey & bunny in Vienna. Their work deals with the objects, rituals, and narratives of everyday life with a focus on social and ecological sustainability and includes publications, installations, exhibitions, performances, and design.

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