The sixth edition of this classic text brings sensory evaluation to life for new students and experienced professionals alike. A full array of sensory methods is covered - including descriptive techniques, discrimination testing, and consumer research, plus guidance on test design, statistical analysis, and how to translate results into insights for actionable decisions. Like its predecessors, Sensory Evaluation Techniques, Sixth Edition gives a clear and concise presentation of practical solutions, accepted methods, and standard practices, in addition to advanced techniques.
What's new in the sixth edition:
- An expanded chapter on Sensory Physiology, including recent research on individual differences in perception
- A thorough discussion of Thurstonian theory and its application to discrimination methods, including the Tetrad Test
- New sections on technology in sensory evaluation, including a discussion of software options for data collection
- Improved & updated case studies to aid learning comprehension
- Updated appendices for Spectrum Method attributes, references, and scales
- Updated references
- Online supplemental content
Sensory Evaluation Techniques remains a practical, relevant, and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory research. It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and interpretations.
Gail Vance Civille is founder and CEO of Sensory Spectrum, Inc., a management consulting firm involved in the field of sensory evaluation of foods, beverages, pharmaceuticals, paper, fabrics, personal care, and other consumer products. Sensory Spectrum provides guidance in the selection, implementation, and analysis of test methods for solving problems in quality control, research, development, production, and marketing. She has trained several flavor and texture descriptive profile panels in her work with industry, universities, and government.
B. Thomas Carr is Managing Partner of Carr Consulting, LLC, a research consulting firm that provides project management, product evaluation, and statistical support services to the food, beverage, personal care, and home care industries. He has over 40 years of experience in applying statistical techniques to all phases of research on consumer products. Prior to founding Carr Consulting, Mr. Carr held a variety of business and technical positions in the food and food ingredient industries. As director of contract research for NSC Technologies/NutraSweet, he identified and coordinated outside research projects that leveraged the technical capabilities of all the groups within NutraSweet research and development, particularly in the areas of product development, analytical services, and sensory evaluation. Prior to that, as manager of statistical services at both NutraSweet and Best Foods, Inc., he worked closely with the sensory, analytical, and product development groups on the design and analysis of a full range of research studies in support of product development, quality assurance/quality control, and research guidance consumer tests.
Katie E. Osdoba is Director of Client Services - Technical Development at Sensory Spectrum. In this leadership role she manages the technical development of the consulting staff, ensuring they have the tools, knowledge, and skills required to execute sound sensory and consumer research projects for Sensory Spectrum's clients. With a strong background in research, Dr. Osdoba enjoys working directly with clients interested in innovation to understand how sensory evaluation techniques can be applied to unique research questions. She has experience applying descriptive and consumer techniques to a wide variety of food and non-food products including beverages, foods, home care, and personal care. Discrimination testing and statistical analysis are also areas of interest.
