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American Automobile Advertising, 1930-1980: An Illustrated History by Heon Stevenson

American Automobile Advertising, 1930-1980: An Illustrated History

by Heon Stevenson
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Book cover type: Paperback
  • ISBN13: 9781476693477
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McFarland and Company, Inc.
  • Publisher Imprint: McFarland and Company, Inc.
  • Publication Date:
  • Pages: 294
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 817 grams
  • BISAC Subject(s): Advertising & Promotion

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.

Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

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