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Products
Emotion and Reason in Consumer Behavior
Arjun Chaudhuri
Hardcover
Current price
₹10,902
Original price
₹18,169
Original price
₹18,169
Original price
₹18,169
(-40%)
₹10,902
Current price
₹10,902
| /
• Author(s): Arjun Chaudhuri • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing out...
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