Search results for “[Subject: consumer-behavior]”

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

• Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Advertising & PromotionThis edited volume--sponsored by the SCP and similar to Schumann/Thorson ...

• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly ...

• Author(s): Arjun Chaudhuri • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing out...

• Author(s): Tina Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThis book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and ...

• Author(s): Khalid Aljuraisy • Publisher: Independent Author • Publisher Imprint: Independent Author • BISAC: Economics - Social & BehavioralAt present, project management is facing a lot of contextual changes, such as rapid changes in the m...

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

• Author(s): John O' Shaughnessy • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi

• Author(s): David a. Statt • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Management - GeneralUnderstanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological persp...

• Author(s): Brian Mullen • Publisher: Taylor & Francis Inc • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralAfter years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of s...

• Author(s): Michaela Wanke • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThis volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and...

• Author(s): Wadman W.M. • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryExamines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time ...

• Author(s): Foxall Gordon • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Marketing - GeneralThis set reprints key writings on different aspects of consumer psychology, encompassing both theoretical a...

• Author(s): Cele C. Otnes | Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralAn interdisciplinary anthology of consumption rituals.This new volume will help the understanding ...

• Author(s): Dominika Maison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative mar...

• Author(s): Julian Scott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Artificial Intelligence - GeneralThe world of marketing has entered a new era. Customers are no longer passive buyers responding ...

• Author(s): David Mothersbaugh • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralUnderstand the Asian consumer's demands and effective marketing strategiesThe emergence of China as a viable cons...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer...

• Author(s): Durairaj (EDT)/ Shavitt, Sharon (EDT) Maheswaran • Publisher: Taylor & Francis Inc • Publisher Imprint: Taylor & Francis Inc • BISAC: Consumer Behavior - GeneralFirst published in 2000. Routledge is an imprint of Taylor &...

• Author(s): Erdener Kaynak | Lynn R. Kahle • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhat makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics exam...

• Author(s): Maria Spe Milani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIl marketing comportamentale rappresenta una disciplina in continua evoluzione, in cui psicologia,...

• Author(s): Dutta Tanusree | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psy...

• Author(s): Daniel Funk | Kostas Alexandris | Heath McDonald • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport mark...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Riley D. Garffield • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralMarketing doesn't fail because your offer is bad-it fails because your message doesn't match how...

• Author(s): Pasquale de Marco • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer GuidesIn today's competitive marketplace, understanding consumer behavior is the key to unlocking the door to marke...