Search results for “[Subject: consumer-behavior]”

• Author(s): Paul A. Longley • Publisher: UCL Press • Publisher Imprint: UCL Press

• Author(s): Daniel Birke • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Probability & Statistics - GeneralReveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all ap...

• Author(s): Rachel Bowlby • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhat is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writing...

• Author(s): Adam Redfern • Publisher: Frankie Palomo • Publisher Imprint: Frankie Palomo • BISAC: Industrial & Organizational Psychology

• Author(s): Silvia Stamenova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDiploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade:...

• Author(s): Sharma Ajeet • Publisher: Self Publisher • Publisher Imprint: Self Publisher • BISAC: Consumer Behavior - GeneralConsumer advertising appeals in television commercials are strategic techniques employed by advertisers to capture the a...

• Author(s): Buddha Phani Vardhan • Publisher: Buddha Phani Vardhan • Publisher Imprint: Buddha Phani Vardhan • BISAC: Internet - Social MediaConsumer behaviour is comparatively a new field of study, which evolved just after the Second World War....

• Author(s): Emily Carter • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralA Powerful Academic Resource in Neuro-Driven Consumer BehaviorMerging rigorous research with real-worl...

• Author(s): Emily Thompson • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - GeneralAre you ready to transform your sales approach and stay ahead in a competitive marketplace? "The P...

• Author(s): Juline E. Mills • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismMake the most of your online business resources The growing acceptance and use of the Interne...

• Author(s): Erdener Kaynak • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThis resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade ...

• Author(s): Lalita A. Manrai • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: International - GeneralGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues cruc...

• Author(s): DanielL. Wardlow • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Lgbtq+ Studies - Gay StudiesMarketing practitioners have begun to target gays and lesbians as consumers, although little is known about th...

• Author(s): Susan Horner | John Swarbrooke • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNow fully revised and updated, the fourth edition of this bestselling text provides students with a vital unders...

• Author(s): Alan Tomlinson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFirst Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in toda...

• Author(s): Gunter Barrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychologi...

• Author(s): Bernard Cova • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Management - GeneralMarketing and consumer research has traditionally conceptualized consumers as individuals- who exercise cho...

• Author(s): Nicholas Abercrombie | Keat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Authority of the Consumer explores the implications ofconsumer society' - charting its meanings in particular circumst...

• Author(s): Timothy De Waal Malefyt | Brian Moeran • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThrough its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon power...

• Author(s): Kates Steven M • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralMost of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Custo...

• Author(s): Donald Sloan • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Customer RelationsCulinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence...

• Author(s): Terry L. Lusk • Publisher: Abdul Publisher • Publisher Imprint: Abdul Publisher • BISAC: Consumer Behavior - GeneralThe purpose of this qualitative descriptive study was to explore how consumers in a social media group in North Texas...

• Author(s): Daniel L. Wardlow • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Lgbtq+ Studies - Gay StudiesMarketing practitioners have begun to target gays and lesbians as consumers, although little is known about t...

• Author(s): Emily Carter • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionExperience a groundbreaking exploration of the hidden forces that drive consumer decisions. This autho...

• Author(s): Linda M. Scott | Rajeev Batra • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdis...

• Author(s): Steven M. Kates • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialMost of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million...

• Author(s): C. Miya • Publisher: C.Miya • Publisher Imprint: C.Miya • BISAC: CommerceI am conscious to pay for the gracious favors that I received from good heartsby witnessing their invaluable contributions in many respects to the completion of...

• Author(s): David M. Boush | Marian Friestad | Peter Wright • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis is the first scholarly book to fully address the topics of the psychology of deceptive per...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverUsually, when we consider the information that is given in a household budget survey, we do so in terms of exp...