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Product-Country Images: Impact and Role in International Marketing

Nicolas Papadopoulos, Louise A. Heslop

Paperback

Current price ₹12,029
Original price ₹20,048
Original price ₹20,048
Original price ₹20,048
(-40%)
₹12,029
Current price ₹12,029

• Author(s): Nicolas Papadopoulos | Louise A. Heslop • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - GeneralThis is the first-ever book about product and country images. It discusses the nature and role and influenc...

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Product-Country Images: Impact and Role in International Marketing

Nicolas Papadopoulos, Louise A. Heslop

Hardcover

Current price ₹10,902
Original price ₹18,169
Original price ₹18,169
Original price ₹18,169
(-40%)
₹10,902
Current price ₹10,902

• Author(s): Nicolas Papadopoulos | Louise A. Heslop • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - GeneralThis is the first-ever book about product and country images. It discusses the nature and role and influenc...

View full details