Search results for “[Subject: consumer-behavior]”

• Author(s): Saugat Ghosh • Publisher: University of Calcutta • Publisher Imprint: University of Calcutta • BISAC: Accounting - GeneralINTRODUCTIONIn the present-day marketing scenario, consumers do not seek a product for solvingtheir needs; most...

• Author(s): Monroe Friedman • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Consumer Behavior - GeneralFirst published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

• Author(s): Lizzie MacGregor • Publisher: Taylor & Francis Inc • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThis edition of the Handbook follows the first edition by 10 years. The earlier edition was a promissory note, pre...

• Author(s): Sherwette Mansour • Publisher: Sherwette • Publisher Imprint: Sherwette • BISAC: Consumer Behavior - GeneralEver wonder WHY your product or service didn't sell? If you want to sell products, you must understand your market and compe...

• Author(s): Reynold Jerold • Publisher: Reynold Jerold • Publisher Imprint: Reynold Jerold • BISAC: Environmental & Land ArtIn today's world, environmental issues dominate discussions and hold a prominent place in both the corporate sector a...

• Author(s): Maurya Wickstrom • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who e...

• Author(s): Joel Bines • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education • BISAC: Marketing - ResearchRethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail econ...

• Author(s): Alan Aldridge • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Economics - MacroeconomicsThis book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the ...

• Author(s): Johnny Ch Lok • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Non-ClassifiableChapter Two(AI) tool technical innovation in cruise tourism immediate positive emotion influence to cruise trave...

• Author(s): William Winston • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: GeneralVenture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applica...

• Author(s): Christopher T. Erb • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe United States health care system is unique among those of other developed economies--most significantly because health c...

• Author(s): M. Boström • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralAs conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other...

• Author(s): U. Kjaernes • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralThe BSE epidemic, GM foods, avian flu, the growth of supermarkets and the crisis in obesity have shaken consumer trust in food. Unc...

• Author(s): David Norton • Publisher: Bookbaby • Publisher Imprint: Bookbaby • BISAC: Marketing - ResearchWe are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it's data a...

• Author(s): David Bowen • Publisher: Cabi • Publisher Imprint: Cabi • BISAC: Industries - Hospitality, Travel & TourismThis fully updated edition responds to themes emerging over the decade since publication of the first edition and transmit...

• Author(s): Jennings Bryant • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Communication StudiesThis volume takes the next step in the evolution of mass communication research tradition from effects to processes --...

• Author(s): Dichter Ernest • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchErnest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of probl...

• Author(s): Maurizio Graffei • Publisher: Niemi Julkaisut • Publisher Imprint: Niemi Julkaisut • BISAC: Advertising & PromotionWhy do we desire what we desire?Every day, we make choices that feel personal, spontaneous, and free. We buy, we p...

• Author(s): Steve Lohr • Publisher: Harper Business • Publisher Imprint: Harper Business • BISAC: Social AspectsFrom the Back CoverBy one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, Internationa...

• Author(s): Patricia L Sunderland • Publisher: Left Coast Press Inc • Publisher Imprint: Routledge • BISAC: Anthropology - GeneralDoing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographi...

• Author(s): Ron Marz • Publisher: Edward Elgar Publishing Ltd • Publisher Imprint: Edward Elgar Publishing LtdRanging over the period from 1915 to 1998, the articles in this volume explore the foundations of neoclassical theory and discuss prefe...

• Author(s): Constantinos Pantidos • Publisher: Lid Publishing • Publisher Imprint: Lid PublishingSuccessful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily ...

• Author(s): Rohini Pandit • Publisher: Annai Books • Publisher Imprint: Annai Books • BISAC: Consumer Behavior - GeneralAs products contain various inputs and crosses several boundaries of jurisdiction it becomes more and more difficult for regu...

• Author(s): Elwira Gross-Gniot | Maciej Dębski | Ewa Szkudlarek • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow does Generation Z in Central and Eastern Europe engage with brands, make purchasing dec...

• Author(s): C. Miya • Publisher: C.Miya • Publisher Imprint: C.Miya • BISAC: CommerceThis chapter provides a brief background to the problem and spells out objective of thestudy, research issues, hypotheses and research methodology. This chapter...

• Author(s): Mark Davies • Publisher: Pearson Education (US) • Publisher Imprint: Pearson Education (US)Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role ...

• Author(s): Springer Nature In House • Publisher: SPRINGER NATURE • Publisher Imprint: Palgrave Macmillan

• Author(s): Danya Shea • Publisher: Bookbaby • Publisher Imprint: Bookbaby • BISAC: Marketing - GeneralThe purpose of this book is to REVOLUTIONIZE the way you do marketing! By the end of it you'll think smarter, plan better, have more customers...

• Author(s): Norty Cohen • Publisher: Ideapress Publishing • Publisher Imprint: Ideapress Publishing • BISAC: Marketing - ResearchHow The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - an...

• Author(s): Elizabeth J. Wilson • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held...

• Author(s): Lynn R. Kahle | Chung-Hyun Kim • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe purpose of Creating Images and the Psychology of Marketing Communication is to advance the understand...

• Author(s): Alexandra Greenfield • Publisher: Alexandra Greenfield • Publisher Imprint: Alexandra Greenfield • BISAC: Environmental Science (see also Chemistry - Environmental)This groundbreaking book is not just a guide; it's a roadmap for indi...