Search results for “[Subject: consumer-behavior]”

• Author(s): Kieran Flanagan • Publisher: Wrightbooks • Publisher Imprint: Wrightbooks • BISAC: MotivationalAppealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instinct...

• Author(s): Christoph Henning • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryNothing affects the modern economy (and society) more than decisions made in the market place, especially, but not only, decisions mad...

• Author(s): Pravat K. Choudhury • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academ...

• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...

• Author(s): Kabani P. S. • Publisher: Rachnayt2 • Publisher Imprint: Rachnayt2 • BISAC: Business EthicsTITANIUM DIOXIDE Titanium dioxide also known as titania, is the most commonly used oxide of titanium with chemical formula Ti02. Pure titanium...

• Author(s): William R. Uttal • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Experimental PsychologyFor many years behaviorism was criticized because it rejected the study of perception. This rejection was based on t...

• Author(s): Colin Michael Hall | Sharples Liz • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismFood and wine are vital components of the tourism experience, and are incre...

• Author(s): Anil Kumar Sinha • Publisher: Bloomsbury Publishing (IN) • Publisher Imprint: Bloomsbury India • BISAC: GeneralThis book presents a holistic view of the emerging trends in management and focuses on consumer behavior, financial ecosys...

• Author(s): Alain Chatriot | Marie-Emmanuelle Chessel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralRecent work has focused on the politics of consumption and its manifestation in a number of situations. This volume exten...

• Author(s): David A. Aaker | David A. Aaker | Alexander L. Biel • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThe tenth annual Advertising and Consumer Psychology Conference held in San F...

• Author(s): Faegheh Shirazi • Publisher: University of Texas Press • Publisher Imprint: University of Texas Press • BISAC: Islamic StudiesFrom food products to fashions and cosmetics to children's toys, a wide range of commodities today are bein...

• Author(s): Joanne Hort • Publisher: Wiley-Blackwell • Publisher Imprint: Wiley-Blackwell • BISAC: Food Science - GeneralSensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived ...

• Author(s): Tim Stroh • Publisher: Bookbaby • Publisher Imprint: Bookbaby • BISAC: Consumer Behavior - General

• Author(s): Barry Emery • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation...

• Author(s): K. Grant • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the c...

• Author(s): Michael Levy • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Mia...

• Author(s): Josette Kadri • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Industries - Fashion & Textile IndustryDive into the fascinating world of fashion psychology with 'The Mind Behind the Wardr...

• Author(s): Clarke David B. • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Earth Sciences - GeographyConsumption affects every aspect of the contemporary world, from the most intimate moments of ever...

• Author(s): Raymond Pettit • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThis book demonstrates how the best companies use the creative application of research, done up front, to produce ...

• Author(s): Tom Fisher | Janet Shipton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industrial Design - PackagingPackaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are e...

• Author(s): Kirk Plangger • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing...

• Author(s): Eddie Yoon • Publisher: Harvard Business School Press • Publisher Imprint: Harvard Business School Press • BISAC: Consumer Behavior - GeneralNot your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their differen...

• Author(s): Sujata Kapoor | Jaya Mamta Prosad • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Finance - Wealth ManagementThis textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape i...

• Author(s): Burton Dawn | Dawn Burton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Non-ClassifiableCross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the top...

• Author(s): William Winston • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: GeneralEnvironmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of...

• Author(s): Francesco Conto • Publisher: Wiley-Blackwell • Publisher Imprint: Wiley-Blackwell • BISAC: Food Science - GeneralAdvances in Dairy Product Science & Technology offers a comprehensive review of the most innovative scientific knowl...

• Author(s): M. Joseph Sirgy • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus o...

• Author(s): Tilo Hartmann • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesThis volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in me...

• Author(s): Stephen Robbins • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

• Author(s): Mike Morgan | Ashok Ranchhod • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralMarketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21s...

• Author(s): Tom Fisher • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentPackaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst w...

• Author(s): Ian Jones • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThe study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribut...