Search results for “[Subject: consumer-behavior]”

• Author(s): Max Blackston • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralHow would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a rel...

• Author(s): William Arens • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education

• Author(s): R. Hughes • Publisher: Wiley-Blackwell • Publisher Imprint: Wiley-Blackwell • BISAC: Life Sciences - Zoology - GeneralAll animals feed selectively. This book examines the selectivity of feeding from a variety of viewpoints. It examin...

• Author(s): Steve M. Jex • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Education & Psychology • BISAC: Industrial & Organizational PsychologyThe foundation of organizational psychology, updated to reflect the changing workplac...

• Author(s): Nicolas Papadopoulos | Louise A. Heslop • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - GeneralThis is the first-ever book about product and country images. It discusses the nature and role and influenc...

• Author(s): Cathy H. C. Hsu • Publisher: John Wiley & Sons Inc • Publisher Imprint: John Wiley & Sons • BISAC: Industries - Hospitality, Travel & TourismTourism Marketing provides a contemporary approach to formulating, implementing ...

• Author(s): Jacob E. Gersen | Joel H. Steckel • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: CorporateThis handbook examines a wide range of current legal and policy issues at the intersection of...

• Author(s): Dietmar Jannach | Markus Zanker | Alexander Felfernig • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Expert SystemsIn this age of information overload, people use a variety of strateg...

• Author(s): M. H. Bornstein • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Developmental - GeneralFirst published in 1980. Psychology is today increasingly diversified, sophisticated, pluralistic, and specialized, a...

• Author(s): Gideon Keren • Publisher: Wiley-Blackwell • Publisher Imprint: Wiley-Blackwell • BISAC: Cognitive Psychology & Cognition*A comprehensive, up-to-date examination of the most important theory, concepts, methodological approaches, a...

• Author(s): Johnnie E. V. Johnson | Alistair Bruce • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Decision Making & Problem SolvingIn recent years leading figures in a variety of fields - political, financial, medical, and or...

• Author(s): Dawn Burton • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Marketing - GeneralCross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the...

• Author(s): Laura Ugolini | John Benson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThe study of consumption and its relationship to cultural and social values has become a vibrant and important field...

• Author(s): Peter Dunn-Rankin | Gerald A. Knezek | Susan R. Wallace • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Assessment, Testing & MeasurementScaling Methods is written for professionals in the behavioral ...

• Author(s): Leonidas C. Leonidou • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under...

• Author(s): Righteous George • Publisher: Eccumenical • Publisher Imprint: Eccumenical • BISAC: GeneralDiscover the keys to success in reaching minority customers in the rapidly growing e-commerce industry. This comprehensive guide covers everyt...

• Author(s): Erdener Kaynak | Lynn R. Kahle • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - RetailingThe future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euro...

• Author(s): Nicolas Papadopoulos | Louise A. Heslop • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - GeneralThis is the first-ever book about product and country images. It discusses the nature and role and influenc...

• Author(s): Viviane Clavier • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Diet & Nutrition - NutritionFood is a major health issue; the links between diet and health are dominant in nutrition discourse and practice. Food ...

• Author(s): Nathaniel Hawthorne • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Small Business - GeneralIn today's rapidly shifting marketplaces, how do businesses stay ahead of the curve and master the...

• Author(s): Witte Erich H. | James H. Davis • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThese books grew out of the perception that a number of important conceptual and theoretical advances in re...

• Author(s): Sidney J. Levy • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Social Scientists & PsychologistsOne Man in HIs Time is the autobiography of Sidney...

• Author(s): Emily Wilson • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: United States - 20th CenturyConsumer Culture and the Rise of Advertising is a compelling exploration of how advertising has shape...

• Author(s): Marlene E. Turner • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Industrial & Organizational PsychologyThis book has two purposes. First, it is fundamentally about groups at work, both as they attemp...

• Author(s): Martin K. Hingley | Adam Lindgreen • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralFood and agribusiness is one of the fastest changing global markets; change that is driven by technology, developme...

• Author(s): Jieying Xi | Yunxiao Sun • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Children'S StudiesFeaturing original research findings from a key Chinese national research centre, this book provides researchers with cutting-e...

• Author(s): Ana Cordeiro Dos Santos • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MicroeconomicsAny experimental field consists of preparing special conditions for examining interesting objects for research. So natur...

• Author(s): Walter C. Borman | Motowidlo Stephan J. • Publisher: Taylor & Francis Inc • Publisher Imprint: Psychology Press • BISAC: Industrial & Organizational PsychologyThese articles describe ideas about contextual performance, organi...

• Author(s): Marcia P. Miceli | Janet Pollex Near | Terry M. Dworkin • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: NegotiatingThis is a research-based book on whistle-blowing in organizations. The three noted author...

• Author(s): Tom Reichert • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe latest scholarship on one of today's most pressing issues Today, it is obvious that sexual content is a prevalent aspect of t...

• Author(s): V. H. Kirpalani | Lechoslaw Garbarski | Erdener Kaynak • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economic ConditionsSuccessfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive an...

• Author(s): Witte Erich H. | James H. Davis • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThese books grew out of the perception that a number of important conceptual and theoretical advances in re...