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Representing Consumers: Voices, Views and Visions

Barbara Stern

Paperback

Current price ₹3,308
Original price ₹5,512
Original price ₹5,512
Original price ₹5,512
(-40%)
₹3,308
Current price ₹3,308

• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...

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