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Representing Consumers: Voices, Views and Visions

Barbara Stern

Hardcover

Current price ₹18,449
Original price ₹22,139
Original price ₹22,139
Original price ₹22,139
(-17%)
₹18,449
Current price ₹18,449

• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...

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