Search results for “[Subject: consumer-behavior]”

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly ...

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affe...

• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverUsually, when we consider the information that is given in a household budget survey, we do so in terms of exp...

• Author(s): M. Boström • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralAs conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other...

• Author(s): U. Kjaernes • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralThe BSE epidemic, GM foods, avian flu, the growth of supermarkets and the crisis in obesity have shaken consumer trust in food. Unc...

• Author(s): Elizabeth J. Wilson • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held...

• Author(s): Jon M. Hawes • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal ...

• Author(s): Howard S. Gitlow • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in...

• Author(s): Vinay Kothari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in La...

• Author(s): Naresh K. Malhotra • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held ...

• Author(s): Charles H. Noble • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in...

• Author(s): John B. Ford • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Nor...

• Author(s): John C. Rogers III • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held ...

• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental Science (see also Chemistry - Environmental)This book offers a variety of cases that detail consumer behavior in the apparel i...

• Author(s): Elizabeth J. Wilson • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held ...

• Author(s): Carolin Plewa • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book honours the contribution Professor Pascale Quester has made to academia and higher education, through her rese...

• Author(s): Pravat K. Choudhury • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academ...

• Author(s): K. Grant • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the c...

• Author(s): Michael Levy • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Mia...

• Author(s): Kirk Plangger • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing...

• Author(s): M. Joseph Sirgy • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus o...

• Author(s): Leonidas C. Leonidou • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under...

• Author(s): D. Buckingham • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - Marriage & FamilyIn recent years children have become an increasingly important consumer market, and there is growing concern about ...

• Author(s): Michelle Brandstrup • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Fashion & Textile • BISAC: Industries - GeneralFrom the Back CoverThis book introduces the reader to the business of clothes, with flashbac...