Search results for “[Subject: consumer-behavior]”

• Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Advertising & PromotionThis edited volume--sponsored by the SCP and similar to Schumann/Thorson ...

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly ...

• Author(s): Arjun Chaudhuri • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing out...

• Author(s): Tina Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThis book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and ...

• Author(s): Max Blackston • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralHow would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a rel...

• Author(s): Brian Mullen • Publisher: Taylor & Francis Inc • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralAfter years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of s...

• Author(s): Curtis P. Haugtvedt | Paul M. Herr | Frank R. Kardes • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis Handbook contains a unique collection of chapters written by the world's leading researchers...

• Author(s): Foxall Gordon • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Marketing - GeneralThis set reprints key writings on different aspects of consumer psychology, encompassing both theoretical a...

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

• Author(s): Michaela Wanke • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThis volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and...

• Author(s): D. Forbes • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralIn this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can eff...

• Author(s): Ruby Roy Dholakia | Norbert Mundorf | Nikhilesh Dholakia • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAs the "information superhighway" moves into the home through interactive media, enhan...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Dominika Maison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative mar...

• Author(s): Kaye Sung Chon • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Management - GeneralContaining original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Touris...

• Author(s): Manohar U. Kalwani | Alvin J. Silk • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Probability & Statistics - GeneralThis work has been selected by scholars as being culturally important, and is part of the k...

• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Mental HealthIt is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive i...

• Author(s): S. Ratneshwar | David Glen Mick • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behavio...

• Author(s): Sigmund A. Wagner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThrough the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropologic...

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralUnderstand the Asian consumer's demands and effective marketing strategiesThe emergence of China as a viable cons...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer...

• Author(s): John O'Shaughnessy | Nicholas O'Shaughnessy • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, ...

• Author(s): Daniel Birke • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Probability & Statistics - GeneralReveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all ap...

• Author(s): Lalita A. Manrai • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: International - GeneralGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues cruc...

• Author(s): Erdener Kaynak • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThis resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade ...

• Author(s): Michel Millot • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Popular CultureWhen there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through ...

• Author(s): Peter M. Guadagni | John D. C. Little • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Marketing - GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of...

• Author(s): Timothy De Waal Malefyt | Brian Moeran • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThrough its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon power...

• Author(s): David R. Bell • Publisher: Harper Business • Publisher Imprint: Harper Business • BISAC: E-Commerce - General (see also Computers - Electronic CommerConventional wisdom holds that the Internet makes the world flat and reduces frictio...

• Author(s): Steven M. Kates • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialMost of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million...

• Author(s): Daniel L. Wardlow • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Lgbtq+ Studies - Gay StudiesMarketing practitioners have begun to target gays and lesbians as consumers, although little is known about t...