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Products
Understanding the Older Consumer: The Grey Market
Gunter Barrie
Paperback
Current price
₹3,458
Original price
₹5,763
Original price
₹5,763
Original price
₹5,763
(-40%)
₹3,458
Current price
₹3,458
| /
• Author(s): Gunter Barrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychologi...
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Tap: Unlocking the Mobile Economy
Anindya Ghose
Paperback
Current price
₹1,120
Original price
₹1,600
Original price
₹1,600
Original price
₹1,600
(-30%)
₹1,120
Current price
₹1,120
| /
• Author(s): Anindya Ghose • Publisher: Mit Press • Publisher Imprint: Mit Press • BISAC: E-Commerce - Digital MarketingHow the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, va...
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