Search results for “[Subject: consumer-behavior]”

• Author(s): Moran Cerf • Publisher: The MIT Press • Publisher Imprint: The MIT Press • BISAC: Consumer Behavior - GeneralA comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions ab...

• Author(s): Nicholas Abercrombie | Russell Whiteley Keat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Authority of the Consumer explores the implications of consumer society' - charting its meanings in ...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThere are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier...

• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...

• Author(s): Louis Hyman | Joseph Tohill • Publisher: ILR Press • Publisher Imprint: ILR Press • BISAC: Political AdvocacyConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make deci...

• Author(s): Manfred Hüttner • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Economics - GeneralKeine ausführliche Beschreibung für "Grundzüge der Marktforschung" verfügbar.

• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...

• Author(s): Grant David McCracken • Publisher: Indiana University Press (Ips) • Publisher Imprint: Indiana University Press (Ips) • BISAC: Anthropology - Cultural & SocialA follow-up to Grant McCracken's groundbreaking Culture and Consumptio...

• Author(s): Lawrence B. Glickman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: United States - GeneralConsumption has often been called America's true national pastime. From the earliest European ex...

• Author(s): Ronald E. Frank | William F. Massy • Publisher: MIT Press • Publisher Imprint: MIT Press • BISAC: Finance - GeneralThis book describes the creation of a simulation model that is designed to serve as an artificial test market. The mar...

• Author(s): R. Ravi • Publisher: The MIT Press • Publisher Imprint: The MIT Press • BISAC: Marketing - ResearchState-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing...

• Author(s): Gunnar Trumbull • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Free Enterprise & Capitalism"The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('l...

• Author(s): Frank Luntz • Publisher: Grand Central Publishing • Publisher Imprint: Grand Central Publishing • BISAC: Consumer Behavior - GeneralNo one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly ...

• Author(s): Caroline Heldman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Political Process - Political AdvocacyProtest Politics in the Marketplace examines how social media has revolutionized the ...

• Author(s): Phyllis Whitman Hunter • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: United States - Colonial PeriodAmericans have always had a love-hate relationship with possessions. Early Americans s...

• Author(s): Matthew Hilton • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economic HistoryThe history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-...

• Author(s): Caroline Heldman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Political Process - Political AdvocacyProtest Politics in the Marketplace examines how social media has revolutionized the ...

• Author(s): Sally West • Publisher: Northern Illinois University Press • Publisher Imprint: Northern Illinois University Press • BISAC: Russia & the Former Soviet UnionThis groundbreaking book is the first to study the cultural history of ad...

• Author(s): Charles B. Osburn • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Emotions, feelings and morality play a critical role in our daily decision-making. With the rapid advance of industr...

• Author(s): Rosemary J. Link | Chathapuram S. Ramanathan • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Social WorkThis book is for human service, criminal justice and social wo...

• Author(s): Rosemary J. Link | Chathapuram S. Ramanathan • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Social WorkThis book is for human service, criminal justice and social wo...

• Author(s): Lee McIntyre • Publisher: Bradford Book • Publisher Imprint: Bradford Book • BISAC: Philosophy & Social AspectsWhy the prejudice against adopting a scientific attitude in the social sciences is creating a new 'Dark Ages' and prev...

• Author(s): Patrick Hyder Patterson • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Eastern Europe - GeneralYugoslavia was unique among the communist countries of the Cold War era in its openness to m...

• Author(s): Gunter Barrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychologi...