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Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power
Louis Hyman, Joseph Tohill
Paperback
• Author(s): Louis Hyman | Joseph Tohill • Publisher: ILR Press • Publisher Imprint: ILR Press • BISAC: Political AdvocacyConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make deci...
View full detailsThe Ambivalent Consumer
Sheldon Garon, Patricia L. MacLachlan
Paperback
• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...
View full detailsCulture and Consumption II: Markets, Meaning, and Brand Management
Grant David McCracken
Paperback
• Author(s): Grant David McCracken • Publisher: Indiana University Press (Ips) • Publisher Imprint: Indiana University Press (Ips) • BISAC: Anthropology - Cultural & SocialA follow-up to Grant McCracken's groundbreaking Culture and Consumptio...
View full detailsConsumer Society in American History: A Reader
Lawrence B. Glickman
Paperback
• Author(s): Lawrence B. Glickman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: United States - GeneralConsumption has often been called America's true national pastime. From the earliest European ex...
View full detailsAn Econometric Approach to a Marketing Decision Model
Ronald E. Frank, William F. Massy
Paperback
• Author(s): Ronald E. Frank | William F. Massy • Publisher: MIT Press • Publisher Imprint: MIT Press • BISAC: Finance - GeneralThis book describes the creation of a simulation model that is designed to serve as an artificial test market. The mar...
View full detailsCustomer-Centric Marketing: A Pragmatic Framework
R. Ravi
Paperback
• Author(s): R. Ravi • Publisher: The MIT Press • Publisher Imprint: The MIT Press • BISAC: Marketing - ResearchState-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing...
View full detailsProtest Politics in the Marketplace: Consumer Activism in the Corporate Age
Caroline Heldman
Paperback
• Author(s): Caroline Heldman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Political Process - Political AdvocacyProtest Politics in the Marketplace examines how social media has revolutionized the ...
View full detailsBack to Human Nature: The Power of Emotion and Subjectivity in a Socially Fractured World
Charles B. Osburn
Paperback
• Author(s): Charles B. Osburn • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Emotions, feelings and morality play a critical role in our daily decision-making. With the rapid advance of industr...
View full detailsHuman Behavior in a Just World: Reaching for Common Ground
Rosemary J. Link, Chathapuram S. Ramanathan
Paperback
• Author(s): Rosemary J. Link | Chathapuram S. Ramanathan • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Social WorkThis book is for human service, criminal justice and social wo...
View full detailsDark Ages: The Case for a Science of Human Behavior
Lee McIntyre
Paperback
• Author(s): Lee McIntyre • Publisher: Bradford Book • Publisher Imprint: Bradford Book • BISAC: Philosophy & Social AspectsWhy the prejudice against adopting a scientific attitude in the social sciences is creating a new 'Dark Ages' and prev...
View full detailsUnderstanding the Older Consumer: The Grey Market
Gunter Barrie
Paperback
• Author(s): Gunter Barrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychologi...
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