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Search results for “[Subject: consumer-behavior]”

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Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power

Louis Hyman, Joseph Tohill

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Current price ₹4,368
Original price ₹5,242
Original price ₹5,242
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₹4,368
Current price ₹4,368

• Author(s): Louis Hyman | Joseph Tohill • Publisher: ILR Press • Publisher Imprint: ILR Press • BISAC: Political AdvocacyConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make deci...

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The Ambivalent Consumer

Sheldon Garon, Patricia L. MacLachlan

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Current price ₹5,806
Original price ₹6,968
Original price ₹6,968
Original price ₹6,968
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₹5,806
Current price ₹5,806

• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...

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Culture and Consumption II: Markets, Meaning, and Brand Management

Grant David McCracken

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Current price ₹2,002
Original price ₹2,054
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• Author(s): Grant David McCracken • Publisher: Indiana University Press (Ips) • Publisher Imprint: Indiana University Press (Ips) • BISAC: Anthropology - Cultural & SocialA follow-up to Grant McCracken's groundbreaking Culture and Consumptio...

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Consumer Society in American History: A Reader

Lawrence B. Glickman

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Current price ₹4,831
Original price ₹5,798
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• Author(s): Lawrence B. Glickman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: United States - GeneralConsumption has often been called America's true national pastime. From the earliest European ex...

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An Econometric Approach to a Marketing Decision Model

Ronald E. Frank, William F. Massy

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Current price ₹3,497
Original price ₹4,197
Original price ₹4,197
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₹3,497
Current price ₹3,497

• Author(s): Ronald E. Frank | William F. Massy • Publisher: MIT Press • Publisher Imprint: MIT Press • BISAC: Finance - GeneralThis book describes the creation of a simulation model that is designed to serve as an artificial test market. The mar...

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Customer-Centric Marketing: A Pragmatic Framework

R. Ravi

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Current price ₹2,267
Original price ₹3,238
Original price ₹3,238
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₹2,267
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• Author(s): R. Ravi • Publisher: The MIT Press • Publisher Imprint: The MIT Press • BISAC: Marketing - ResearchState-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing...

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Protest Politics in the Marketplace: Consumer Activism in the Corporate Age

Caroline Heldman

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Original price ₹3,541
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• Author(s): Caroline Heldman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Political Process - Political AdvocacyProtest Politics in the Marketplace examines how social media has revolutionized the ...

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Back to Human Nature: The Power of Emotion and Subjectivity in a Socially Fractured World

Charles B. Osburn

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Current price ₹2,831
Original price ₹3,398
Original price ₹3,398
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• Author(s): Charles B. Osburn • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Emotions, feelings and morality play a critical role in our daily decision-making. With the rapid advance of industr...

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Human Behavior in a Just World: Reaching for Common Ground

Rosemary J. Link, Chathapuram S. Ramanathan

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Current price ₹6,366
Original price ₹7,640
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• Author(s): Rosemary J. Link | Chathapuram S. Ramanathan • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Social WorkThis book is for human service, criminal justice and social wo...

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Dark Ages: The Case for a Science of Human Behavior

Lee McIntyre

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Current price ₹2,886
Original price ₹3,464
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• Author(s): Lee McIntyre • Publisher: Bradford Book • Publisher Imprint: Bradford Book • BISAC: Philosophy & Social AspectsWhy the prejudice against adopting a scientific attitude in the social sciences is creating a new 'Dark Ages' and prev...

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Understanding the Older Consumer: The Grey Market

Gunter Barrie

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Current price ₹3,458
Original price ₹5,763
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• Author(s): Gunter Barrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychologi...

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