Search results for “[Subject: consumer-behavior]”

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

• Author(s): Khalid Aljuraisy • Publisher: Independent Author • Publisher Imprint: Independent Author • BISAC: Economics - Social & BehavioralAt present, project management is facing a lot of contextual changes, such as rapid changes in the m...

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

• Author(s): John O' Shaughnessy • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi

• Author(s): David a. Statt • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Management - GeneralUnderstanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological persp...

• Author(s): Wadman W.M. • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryExamines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time ...

• Author(s): Cele C. Otnes | Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralAn interdisciplinary anthology of consumption rituals.This new volume will help the understanding ...

• Author(s): Julian Scott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Artificial Intelligence - GeneralThe world of marketing has entered a new era. Customers are no longer passive buyers responding ...

• Author(s): David Mothersbaugh • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education

• Author(s): Durairaj (EDT)/ Shavitt, Sharon (EDT) Maheswaran • Publisher: Taylor & Francis Inc • Publisher Imprint: Taylor & Francis Inc • BISAC: Consumer Behavior - GeneralFirst published in 2000. Routledge is an imprint of Taylor &...

• Author(s): Erdener Kaynak | Lynn R. Kahle • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhat makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics exam...

• Author(s): Maria Spe Milani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIl marketing comportamentale rappresenta una disciplina in continua evoluzione, in cui psicologia,...

• Author(s): Dutta Tanusree | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psy...

• Author(s): Daniel Funk | Kostas Alexandris | Heath McDonald • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport mark...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Riley D. Garffield • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralMarketing doesn't fail because your offer is bad-it fails because your message doesn't match how...

• Author(s): Pasquale de Marco • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer GuidesIn today's competitive marketplace, understanding consumer behavior is the key to unlocking the door to marke...

• Author(s): S. Ratneshwar | David Glen Mick • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behavio...

• Author(s): Malcolm Wright | Marc Vanhuele • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

• Author(s): Paco Underhill • Publisher: Simon & Schuster • Publisher Imprint: Simon & Schuster • BISAC: Marketing - ResearchRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely...

• Author(s): Morris Holbrook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new a...

• Author(s): Silvia Stamenova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDiploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade:...

• Author(s): Wagner Sigmund A. • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralThrough the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and ...

• Author(s): Emily Carter • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralA Powerful Academic Resource in Neuro-Driven Consumer BehaviorMerging rigorous research with real-worl...

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affe...

• Author(s): Julia Klippenstein • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyBachelorarbeit aus dem Jahr 2018 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 2,0, Fachhochschule Bielefeld, Sprach...

• Author(s): Rachel Bowlby • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhat is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writing...

• Author(s): Dr. Bijal Zaveri Amin • Publisher: Wiley • Publisher Imprint: WileyThe book covers all of the important aspects of online marketing, including the areas associated with buying behavior in virtual environment, online search and online...