Search results for “[Subject: consumer-behavior]”

• Author(s): Thomas J. Reynolds | Jerry C. Olson • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThis edited volume will help business and academic researchers understand the means-end approach to ...

• Author(s): Alex Morgan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIn a world where digital advancements are reshaping consumer behavior daily, understanding how to effec...

• Author(s): Savio Chan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchFrom the Back CoverChina is now home to the fastest growing middle class the world has ever seen and a rapidly expanding group of wealthy and super...

• Author(s): Michel Wedel | Rik Pieters • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Applied PsychologyThis comprehensive volume aims to further research and theory development in visual marketing. By bringing toge...

• Author(s): Anindya Ghose • Publisher: Mit Press • Publisher Imprint: Mit Press • BISAC: E-Commerce - Digital MarketingHow the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, va...

• Author(s): Vinay Kothari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in La...

• Author(s): Isabel Cantista • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General

• Author(s): Naresh K. Malhotra • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held ...

• Author(s): Julian C. Leslie • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Mental HealthFirst published in 1996. The field of behavior analysis began with the research studies of B.F. Skinner in the 1930s. In 1950,...

• Author(s): Lakshman Raj • Publisher: MB Publisher • Publisher Imprint: MB Publisher • BISAC: Special Interest - ShoppingIn the fast-paced digital era, the landscape of consumer behavior has undergone a revolutionary transformation, giving rise ...

• Author(s): Sujata Kapoor | Jaya Mamta Prosad • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Finance - Wealth ManagementThis textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape i...

• Author(s): Tran Van Hoa • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThis book considers recent advances in household economics, consumer behaviour and economic policy and examines their interrelation...

• Author(s): Nava Mica • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Popular CultureBuy This Book is an important contribution to the history and understanding of consumption and advertising. This bo...

• Author(s): Charles H. Noble • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in...

• Author(s): Christian Gunkel • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W • BISAC: Business EthicsThis book investigates various forms of political and ethical cons...

• Author(s): Rob Walker • Publisher: Random House Trade • Publisher Imprint: Random House Trade • BISAC: Marketing - GeneralBrands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues ...

• Author(s): Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Linguistics - GeneralThe field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication...

• Author(s): John B. Ford • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Nor...

• Author(s): John C. Rogers III • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held ...

• Author(s): Greg Kihlstrom • Publisher: Bookbaby • Publisher Imprint: Bookbaby • BISAC: Marketing - GeneralWe are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn't stop the...

• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental Science (see also Chemistry - Environmental)This book offers a variety of cases that detail consumer behavior in the apparel i...

• Author(s): Robert S. Wyer | Thomas K. Srull • Publisher: Taylor & Francis Inc • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThis edition of the Handbook follows the first edition by 10 years. The earlier edition was a prom...

• Author(s): David B. Clarke | Doel Marcus A. | Housinaux Kate M. L. • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Earth Sciences - GeographyConsumption affects every aspect of the contemporary world, from the most...

• Author(s): Christoph Henning • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNothing affects the modern economy (and society) more than decisions made in the market place, especially, but not only, deci...

• Author(s): Robert Scott Moffat • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: Economics - GeneralIn this groundbreaking work of economic theory, Robert Scott Moffat argues that traditional theories of politic...

• Author(s): Lukas Dauner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralSeminar paper from the year 2018 in the subject Economy - Health Economics, grade: 1,0, University of Hohenheim (Institut für Health C...

• Author(s): Chadha, Radha • Publisher: John Murray Learning • Publisher Imprint: Nicholas BrealeyWith Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asia...

• Author(s): Elizabeth J. Wilson • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held ...

• Author(s): Ricky Scott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - GeneralUnlock the Mind of Your Customer and Transform the Way You Sell Forever.What makes people say "yes"? ...

• Author(s): Drew Eric Whitman • Publisher: Career Press • Publisher Imprint: Career Press • BISAC: Marketing - GeneralFrom Drew Eric Whitman (aka "Dr. Direct!"), the bestselling author of Cashvertising, comes a fun and accessible graphic novel o...

• Author(s): Bless Herbert • Publisher: Taylor & Francis Ltd • Publisher Imprint: Psychology Press • BISAC: Social PsychologyFirst published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

• Author(s): Carolin Plewa • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book honours the contribution Professor Pascale Quester has made to academia and higher education, through her rese...

• Author(s): Kieran Flanagan • Publisher: Wrightbooks • Publisher Imprint: Wrightbooks • BISAC: MotivationalAppealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instinct...