Search results for “[Subject: consumer-behavior]”

• Author(s): Sven Braeutigam • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: EmotionsConsumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuro...

• Author(s): Warren Belasco | Philip Scranton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customs & TraditionsThis original collection abandons culinary nostalgia and the cataloguing of regional cuisines to examine the role...

• Author(s): Dr. Bijal Zaveri Amin • Publisher: Wiley • Publisher Imprint: WileyThe book covers all of the important aspects of online marketing, including the areas associated with buying behavior in virtual environment, online search and online...

• Author(s): Jonathan Schroeder • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertis...

• Author(s): Fern L. Johnson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Graphic Arts - AdvertisingThe dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based cult...

• Author(s): Jenny Jansen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2017 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, Universität zu Köln, Veranstaltung: Bac...

• Author(s): Kalman Applbaum | Yoram S. Carmeli • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralOver the past two decades, Israel has been remaking itself in line with the commercial models of Western mar...

• Author(s): Gray S. Bergan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIn the hectic and competitive marketplace, "Mind Matters, Heart Wins" shines like a light, pointing ...

• Author(s): Miguel Ángel Ladrón de Guevara | Carmen Arenal Laza • Publisher: Tutor Formacion • Publisher Imprint: Tutor Formacion • BISAC: Consumer Behavior - GeneralEste Manual es el más adecuado para impartir el MF0504 "Escaparatismo comercial...

• Author(s): David R. Bell • Publisher: Harper Business • Publisher Imprint: Harper Business • BISAC: E-Commerce - General (see also Computers - Electronic CommerConventional wisdom holds that the Internet makes the world flat and reduces frictio...

• Author(s): National Association of Home Builders • Publisher: Builderbooks • Publisher Imprint: Builderbooks • BISAC: Consumer Behavior - GeneralHousing preferences of the boomer generation: How they compare to other home buyers is the latest s...

• Author(s): Leigh Caldwell • Publisher: Crimson (DNA) • Publisher Imprint: Crimson (DNA) • BISAC: Consumer Behavior - GeneralOne of the most important questions for any business is: how much should I charge? Economics has an easy answer - just ...

• Author(s): Bob M Fennis • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how...

• Author(s): Sven Ballsling • Publisher: Tree House MacGregor • Publisher Imprint: Tree House MacGregor • BISAC: GeneralDiscover the fascinating intersection between psychology and e-commerce in this comprehensive guide. Explore the cognitive pro...

• Author(s): Malcolm Wright | Marc Vanhuele • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

• Author(s): Kishore Chakraborti • Publisher: Bloomsbury Publishing (IN) • Publisher Imprint: Bloomsbury India • BISAC: Management - GeneralWe all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down w...

• Author(s): Michel Millot • Publisher: Wiley-Iste • Publisher Imprint: Wiley-Iste • BISAC: Popular CultureWhen there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through ...

• Author(s): Martin Goldfarb • Publisher: Mosaic Press (NY) • Publisher Imprint: Mosaic Press (NY) • BISAC: Marketing - ResearchThis book is cultural consumer anthropology. It is observing and understanding purchasing behavior, it is about influe...

• Author(s): Erdener Kaynak | Lynn R. Kahle • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhat makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics exam...

• Author(s): Nico Stehr • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers...

• Author(s): Peng Sheng • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Sales & Selling - GeneralExchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the succ...

• Author(s): Bob M Fennis • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • BISAC: Advertising & PromotionThe Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psycho...

• Author(s): Sukaina Khalid • Publisher: Khalid Aziz • Publisher Imprint: Khalid Aziz • BISAC: Fashion & Accessories3A Qualitative Research on Analyzing the Impact of Influencers' Marketing on Purchase Intentions and Well-Being of Consumers i...

• Author(s): Harish Bhat • Publisher: PRH India Local Print • Publisher Imprint: Penguin Portfolio • BISAC: Advertising & Promotion'Out of curiosity comes everything'-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in...

• Author(s): Philip Martin McCaulay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CLEP (College-Level Examination Program)Prepárate para superar con éxito el examen CLEP de Principios de Microeconomía ...

• Author(s): Marija Klopcic | Abele Kuipers | Jean-Francois Hocquette • Publisher: Wageningen Academic • Publisher Imprint: Wageningen • Subject: Food Science & Technology • BISAC: Industries - GeneralQuality foods, such as traditional, EU ce...

• Author(s): Alex Peters • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - GeneralAre you ready to elevate your sales game to new heights? "Mind Over Market: Mastering Sales Psycholog...

• Author(s): Global Wellness Summit | Cassandra Cavanah | Susie Ellis • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: Consumer Behavior - GeneralPeople around the globe have been talking about a post-pandemic future since the pandemi...