Search results for “[Subject: consumer-behavior]”

• Author(s): Nihat Tavsan • Publisher: Tasora Books • Publisher Imprint: Tasora Books • BISAC: Consumer Behavior - General

• Author(s): Dominika Maison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative mar...

• Author(s): David Mothersbaugh • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education

• Author(s): Dominika Maison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative mar...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Maria Spe Milani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIl marketing comportamentale rappresenta una disciplina in continua evoluzione, in cui psicologia,...

• Author(s): S. Ratneshwar | David Glen Mick • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behavio...

• Author(s): Kaye Sung Chon • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Management - GeneralContaining original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Touris...

• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Mental HealthIt is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive i...

• Author(s): Manohar U. Kalwani | Alvin J. Silk • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Probability & Statistics - GeneralThis work has been selected by scholars as being culturally important, and is part of the k...

• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...

• Author(s): S. Ratneshwar | David Glen Mick • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behavio...

• Author(s): Emmanuel Elioth Lulandala • Publisher: Emmanuel Elioth Lulandala • Publisher Imprint: Emmanuel Elioth Lulandala • BISAC: Advertising & PromotionSocial media (SM) is inevitable in modern human life and business. People use it not ...

• Author(s): Sigmund A. Wagner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThrough the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropologic...

• Author(s): David A. Aaker • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralThe new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey ava...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis Inc • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralUnderstand the Asian consumer's demands and effective marketing strategiesThe emergence of China as a viable cons...

• Author(s): Sophie Dubuisson-Quellier • Publisher: Fernwood Publishing • Publisher Imprint: Fernwood Publishing • BISAC: Consumer Behavior - GeneralConsumers are often importuned to exercise responsibility in the market sphere and to consume wit...

• Author(s): Williams Alastair • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & Tourism'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospit...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer...

• Author(s): Wagner Sigmund A. • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralThrough the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and ...

• Author(s): Morris Holbrook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new a...

• Author(s): Sally (Coventry University, UK) Dibb • Publisher: Cengage Learning EMEA • Publisher Imprint: Cengage Learning EMEAThis title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for serv...

• Author(s): Pasquale de Marco • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer GuidesIn today's competitive marketplace, understanding consumer behavior is the key to unlocking the door to marke...

• Author(s): John O'Shaughnessy | Nicholas O'Shaughnessy • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, ...

• Author(s): Daniel Funk | Kostas Alexandris | Heath McDonald • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport mark...

• Author(s): Paul A. Longley • Publisher: UCL Press • Publisher Imprint: UCL Press