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Products
Values-based Service for Sustainable Business: Lessons from IKEA
Bo Edvardsson
Paperback
Current price
₹4,943
Original price
₹7,604
Original price
₹7,604
Original price
₹7,604
(-35%)
₹4,943
Current price
₹4,943
| /
• Author(s): Bo Edvardsson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsThe role of values in developing and managing service companies has been under researched in the existing literature - until no...
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Involving Customers in New Service Development
Bo Edvardsson, Per Kristensson, Peter Magnusson
Paperback
Current price
₹6,013
Original price
₹7,216
Original price
₹7,216
Original price
₹7,216
(-17%)
₹6,013
Current price
₹6,013
| /
• Author(s): Bo Edvardsson | Per Kristensson | Peter Magnusson • Publisher: Imperial College Press • Publisher Imprint: Imperial College Press • BISAC: Customer RelationsThis book deals with how companies can involve customers or users in order t...
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