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Products
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
George P. Moschis
Paperback
Current price
₹5,876
Original price
₹9,039
Original price
₹9,039
Original price
₹9,039
(-35%)
₹5,876
Current price
₹5,876
| /
• Author(s): George P. Moschis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book coaches marketing practitioners and students how to best satisfy the needs of the older consumer p...
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