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Products
Consumer Behavior Over the Life Course: Research Frontiers and New Directions
George P. Moschis
Hardcover
Current price
₹8,814
Original price
₹13,559
Original price
₹13,559
Original price
₹13,559
(-35%)
₹8,814
Current price
₹8,814
| /
• Author(s): George P. Moschis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for stu...
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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
George P. Moschis
Hardcover
Current price
₹7,345
Original price
₹11,299
Original price
₹11,299
Original price
₹11,299
(-35%)
₹7,345
Current price
₹7,345
| /
• Author(s): George P. Moschis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book coaches marketing practitioners and students how to best satisfy the needs of the older consumer p...
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Marketing to Older Consumers: A Handbook of Information for Strategy Development
George P. Moschis
Hardcover
Current price
₹9,570
Original price
₹11,484
Original price
₹11,484
Original price
₹11,484
(-17%)
₹9,570
Current price
₹9,570
| /
• Author(s): George P. Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralMarketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant i...
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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
George P. Moschis
Paperback
Current price
₹5,876
Original price
₹9,039
Original price
₹9,039
Original price
₹9,039
(-35%)
₹5,876
Current price
₹5,876
| /
• Author(s): George P. Moschis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book coaches marketing practitioners and students how to best satisfy the needs of the older consumer p...
View full details
