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Products
Consumer Value: A Framework for Analysis and Research
Morris Holbrook
Paperback
Current price
₹4,661
Original price
₹7,768
Original price
₹7,768
Original price
₹7,768
(-40%)
₹4,661
Current price
₹4,661
| /
• Author(s): Morris Holbrook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new a...
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