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Products
Consumer Value: A Framework for Analysis and Research
Morris Holbrook
Hardcover
Current price
₹28,468
Original price
₹34,162
Original price
₹34,162
Original price
₹34,162
(-17%)
₹28,468
Current price
₹28,468
| /
• Author(s): Morris Holbrook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and inno...
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz
Morris Holbrook
Hardcover
Current price
₹14,421
Original price
₹22,185
Original price
₹22,185
Original price
₹22,185
(-35%)
₹14,421
Current price
₹14,421
| /
• Author(s): Morris Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Genres & Styles - JazzMusic, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the ci...
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Consumer Value: A Framework for Analysis and Research
Morris Holbrook
Paperback
Current price
₹4,661
Original price
₹7,768
Original price
₹7,768
Original price
₹7,768
(-40%)
₹4,661
Current price
₹4,661
| /
• Author(s): Morris Holbrook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new a...
View full details
