Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: consumer-behavior]”

Filters

Products

Impact of Sensory Marketing on Buying Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

Hardcover

Current price ₹34,688
Original price ₹41,626
Original price ₹41,626
Original price ₹41,626
(-17%)
₹34,688
Current price ₹34,688

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

View full details

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

Paperback

Current price ₹41,381
Original price ₹49,658
Original price ₹49,658
Original price ₹49,658
(-17%)
₹41,381
Current price ₹41,381

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

View full details

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

Hardcover

Current price ₹45,252
Original price ₹54,303
Original price ₹54,303
Original price ₹54,303
(-17%)
₹45,252
Current price ₹45,252

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

View full details

Impact of Sensory Marketing on Buying Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

Paperback

Current price ₹30,818
Original price ₹36,982
Original price ₹36,982
Original price ₹36,982
(-17%)
₹30,818
Current price ₹30,818

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

View full details

Sensible Selling Through Sensory Neuromarketing

Reena Malik, Shivani Malhan, Manpreet Arora

Hardcover

Current price ₹36,600
Original price ₹43,920
Original price ₹43,920
Original price ₹43,920
(-17%)
₹36,600
Current price ₹36,600

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn today's hyper-competitive business landscape, understanding and engaging consumers is more challengi...

View full details