Search results for “[subject: consumer-behavior]”

• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

• Author(s): Ananthalakshmi M • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralIn an era defined by rapid technological advancements, shifting cultural paradigms, and an explosion of digital platforms, understanding consumer be...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

• Author(s): Szmigin • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: General

• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General

• Author(s): Michael Solomon • Publisher: MIXGD • Publisher Imprint: MIXGD • Subject: Business Management

• Author(s): Udit Malaiya • Publisher: AK International Publication • Publisher Imprint: AK International Publication • Subject: Business Management

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

• Author(s): Marian Garcia Martinez | Steffen Jahn | Yasemin Boztug • Publisher: Burleigh Dodds Science Publishing Ltd • Publisher Imprint: Burleigh Dodds Science Publishing Ltd • BISAC: Consumer Behavior - GeneralIn recent years, consumers have ...

• Author(s): Ali Muattar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Applied Psychology"Consumer Psychology: The Psychological Perspective of Consumers' Choices and Their Psyche's Underlying Mechanis...

• Author(s): Stefan Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the lon...

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a c...

• Author(s): Marieke K. de Mooij • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: Marketing - Research Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of cultu...

• Author(s): Maria Nascimento Cunha • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralUnderstanding today's consumer behavior and mapping trends that can influence your decision making should be part of any com...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by N...

• Author(s): Amy Nelson • Publisher: Murphy & Moore Publishing • Publisher Imprint: Murphy & Moore Publishing • BISAC: Consumer Behavior - GeneralThe branch of management which deals with the factors affecting the buying behavior of custo...

• Author(s): Donald A. Hantula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralConsumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analys...

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh M...

• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Ariana Nelson • Publisher: Murphy & Moore Publishing • Publisher Imprint: Murphy & Moore Publishing • BISAC: Consumer Behavior - GeneralThe applied social science that studies individuals, groups and organizations and their a...

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, t...

• Author(s): Gerald Zaltman • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchExplore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration...

• Author(s): Gerrit Antonides • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Sociology - GeneralSustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industr...

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to...

• Author(s): Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters • Publisher: Cengage Learning India • Publisher Imprint: Cengage Learning India • BISAC: Marketing - GeneralCONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, socio...

• Author(s): Patricia Huddleston • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralWomen and shopping: why is it important? It's important because as a business owner you've probably...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the mar...

• Author(s): Wayne D. Hoyer • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Marketing - GeneralHoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthr...

• Author(s): John O'Shaughnessy • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Applied PsychologyFrom the Back CoverDrawing on the unique academic and professional experience of its author, Consumer Behavior expl...