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Search results for “[subject: consumer-behavior]”

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Exploring the Dynamics of Consumerism in Developing Nations

Ayantunji Gbadamosi

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• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...

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Virtual Social Identity and Consumer Behavior

Natalie T. Wood

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• Author(s): Natalie T. Wood • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: E-Commerce - Digital MarketingThe creation and expression of identity (or of multiple identities) in immersive computer-mediated environments...

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The Measurement of Consumers' Expenditure and Behaviour in the United Kingdom, 1920-1938; 2

Richard Stone

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• Author(s): Richard Stone • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Europe - Great Britain - GeneralThis work has been selected by scholars as being culturally important and is part of the knowledge bas...

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Utilizing Consumer Psychology in Business Strategy

Tevfik Dalgic, Sevtap Unal

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• Author(s): Tevfik Dalgic | Sevtap Unal • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Strategic PlanningConsumer behavior is becoming increasingly complex in the current global market. A broader...

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Postawy konsumentów, marki obywatelskie i chęc zakupu

Yaowaluk Wongsuwan

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• Author(s): Yaowaluk Wongsuwan • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralKwestie środowiskowe i spoleczne, takie jak globalne ocieplenie, zmiany klimatyczne, sprawiedliwy han...

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Market Signals from Online Behavior

Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

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• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralMarket Signals From Online Behavior asks, What do social ...

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Interfaith Marketing

Frank G. Cabano, Stefan Müller, Katja Gelbrich

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• Author(s): Frank G. Cabano | Stefan Müller | Katja Gelbrich • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchReligious affiliation and religiosity of consumers can give rise to a differentiation of marketing st...

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An Analytical Study of Default Behaviour of Life Insurance Consumers from North Maharashtra

Shamkant N. Kotkar

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• Author(s): Shamkant N. Kotkar • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralLife insurance is a tool that can be used to reduce risk. It ensures that family will receive financial support in absence of pillar of family. Th...

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Auswirkung der Inflation auf das Kaufverhalten von Verbrauchern bei Lebensmitteleinkäufen

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich BWL - Marktforschung, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management geme...

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Konsumräume und Kaufentscheidungen: Zur Bedeutung des Social Web

Iska Mira Beißwenger

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• Author(s): Iska Mira Beißwenger • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: GeneralDie vorliegende Arbeit hat die Analyse der Wirkung des Social Web auf das Konsumenten- und Kaufverhalten...

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Optimizing Millennial Consumer Engagement With Mood Analysis

Sabyasachi Dasgupta, Priya Grover

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• Author(s): Sabyasachi Dasgupta | Priya Grover • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralConsumer engagement is becoming crucial to the recall and survival of bran...

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Ajay K. Manrai

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• Author(s): Ajay K. Manrai • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Gl...

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Psychological tricks in supermarkets

Michael Gstöttenmayr

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• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...

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Das Preissuchverhalten Der Konsumenten: Ein Verhaltensökonomisches Erklärungsmodell Auf Der Basis Der Theorie Des Anspruchsniveaus

Sebastian Van Baal

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• Author(s): Sebastian Van Baal • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian van Baal entwickelt ein neues Modell zur Erklärung des Preissuchverhaltens, das Elemente aus der marketingwissensc...

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The Ethical Consumer

Rob Harrison

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• Author(s): Rob Harrison • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - ResearchThis book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of adv...

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The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level

Colin Shaw

Hardcover

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• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverConsumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But t...

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Consumer Time Psychology

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General In my this book, I shall indicate how time pressure can bring positive economy and psychology facto...

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Die visuelle Informationsaufnahme der Konsumenten: State of the Art und Relevanz der Erforschung des Blickverhaltens für das Marketing

Saskia Paulus

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• Author(s): Saskia Paulus • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität des Saarlandes (In...

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Erdener Kaynak

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• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for g...

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Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Christoph Wiedenroth

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• Author(s): Christoph Wiedenroth • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: GeneralConsumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chain...

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Chinese Consumers in a New Era

Kam Hung

Hardcover

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• Author(s): Kam Hung • Publisher: Taylor & Francis • Publisher Imprint: RoutledgeAs a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mai...

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The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

Kaela Jubas

Hardcover

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• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Left Coast Press • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analy...

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The demographic developments in Germany and their effects on consumer behaviour

Steffen Plutz

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• Author(s): Steffen Plutz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0...

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The Authority of the Consumer

Nicholas Abercrombie, Keat

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• Author(s): Nicholas Abercrombie | Keat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Authority of the Consumer explores the implications ofconsumer society' - charting its meanings in particular circumst...

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Factors influencing the impulse buying behaviour of apparel consumers: The degree of influence of "special prices" compared to other factors in appare

Samkhyan Malliyoor Mana

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• Author(s): Samkhyan Malliyoor Mana • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass,...

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Research Whether Time May Influence Social Consumption Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Non-Classifiable This book has two parts. First part explain how and why time may influence consumer behavior and second part explains how any why time may...

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Modell adaptiver Präferenzen: Wirkung von Unterbewusstsein und Emotion auf das Käuferverhalten

Julia Streit

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• Author(s): Julia Streit • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Potsdam (Wirtschaft...

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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

C. Whan Park, Vibrant Publishers

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• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluati...

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Understanding The Minds of Buyers

Jared Goddard

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• Author(s): Jared Goddard • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIn a world driven by consumer choices and the ever-evolving marketplace, "Understanding the Minds of ...

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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

Rajagopal

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• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...

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Variety Seeking im Konsumentenverhalten: Prüfung ausgewählter Marketingmaßnahmen zur Befriedigung des Abwechslungsbedürfnisses

Annika Dölle

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• Author(s): Annika Dölle • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Osnabrück (Stand...

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Neuromarketing: Exploring the Brain of the Consumer

Leon Zurawicki

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• Author(s): Leon Zurawicki • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOver the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common st...

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Psychological Processes and Advertising Effects: Theory, Research, and Applications

Linda F. Alwitt, Andrew A. Mitchell

Hardcover

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• Author(s): Linda F. Alwitt | Andrew A. Mitchell • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralIn the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However...

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The Consumer Viewpoint

Mildred Maddocks Bentley

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• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...

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Globalism and Consumption

Russell W. Belk, Vibrant Publishers

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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...

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Amazon Learning Consumer Behavior Strategy

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Strategic PlanningIn my this book, I shall indicate the most famous Amazon e-commerce organization will face what kinds of marketing competitive challenges...

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