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Search results for “[subject: consumer-behavior]”

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Country-of-Origin-Effekte im organisationalen Kaufverhalten

Alexander Parks

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₹2,258
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• Author(s): Alexander Parks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am ...

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Consumer Time Psychology

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General In my this book, I shall indicate how time pressure can bring positive economy and psychology facto...

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Der Einfluss von Konsumentencharakteristika auf das Kaufverhalten: Eine kritische Analyse existierender Konsumententypologien

Helmut Fösel

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• Author(s): Helmut Fösel • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Nach dem 2. Weltkrieg wuchs die Wirtschaft in der Bundesrepublik Deutschland progressiv. Allmählich überstieg d...

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Multicultural Perspectives in Customer Behaviour

Maria Piacentini

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• Author(s): Maria Piacentini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWith globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there i...

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Tourism and Retail: The Psychogeography of Liminal Consumption

Charles McIntyre

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• Author(s): Charles McIntyre • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - ServiceTourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out a...

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Comportement des consommateurs envers les achats en ligne de vêtements pour jeunes adultes

Alice Berthuy-Carniato

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• Author(s): Alice Berthuy-Carniato • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'essor d'Internet a modifi� les habitudes des consommateurs � bien des �gards. Aujourd'hui, il est poss...

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Consumer's Online Buying Behavior Before and After COVID - 19

Vanitha Esaimani

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• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...

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Unterschwellige Werbung als Priming-Instrument: Eine Untersuchung

Jens Kürschner

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• Author(s): Jens Kürschner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

Henri Baudet

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• Author(s): Henri Baudet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThese essays show that industrialisation and fast economic growth have changed not only the broad material environment,...

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The Consumer Viewpoint

Mildred Maddocks Bentley

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• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...

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Verbraucherverhalten gegenüber grünen Marketingprodukten

Kishore Kumar

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• Author(s): Kishore Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDer Umweltschutz ist eine wichtige Aufgabe in der heutigen Zeit. Die neuesten Informationen �ber d...

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Hb of Culture and Consumer Behavior P

Sharon Ng

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• Author(s): Sharon Ng • Publisher: OUP Us • Publisher Imprint: OUP Us • BISAC: Industrial & Organizational PsychologyResearch on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in...

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The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

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• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...

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Verbraucherverhalten in Kaufhäusern

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - General

The Modern Marketing Playbook

Kum Doreen

Hardcover

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• Author(s): Kum Doreen • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed with informa...

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Machine And Psychology Consumer Behavioral: Measurement Comparison

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method ...

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Handbook of Consumer Finance Research

Jing J. Xiao

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• Author(s): Jing J. Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverDebt consolidation...pension givebacks...Social Security under siege...bankruptcies and foreclosures...Americans' financial...

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Learning Predicting Consumer Behavior Methods

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book divides three parts, In first part chapter one concerns how economic environment can influence global fuel price chang...

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Consumption in Marketizing Economies

Russell W. Belk, Clifford Schultz, Guliz Ger

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• Author(s): Russell W. Belk | Clifford Schultz | Guliz Ger • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: Economics - MacroeconomicsThis volume focuses very sharply on emerging economies, specifically on Croatia, Poland...

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China: The Consumer Revolution

Conghua Li, Deloitte & Touche Consulting Group

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• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

Les Determinants Du Comportement d'Achat Des Consommateurs

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralEn se concentrant sur les étudiants du campus Woliso de l'université d'Ambo et en utilisant les él...

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Learning Nowadays Consumer Behavior

Sanjay Pahuja

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• Author(s): Sanjay Pahuja • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it divides three parts. First part explains how environment factor influences consumer behavioral change and...

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Marketing 5.0

Kotler, Philip

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• Author(s): Kotler, Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - DirectRediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter ...

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Die Produktmarke aus soziologischer Perspektive - eine Studie zum Konsumentenverhalten

Kristin Hoppert

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• Author(s): Kristin Hoppert • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Sociology - GeneralInhaltsangabe: Einleitung: In einer schier endlosen Warenwelt scheint alles möglich zu sein. Quantitative und qualitative Angebots- und...

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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

Rajagopal

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• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

Lynn R. Kahle

Hardcover

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• Author(s): Lynn R. Kahle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sop...

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Digital Signage Am Point of Sale: Psychologische Und Verhaltensbezogene Wirkungen Unterschiedlicher Inhaltsarten

Sandra Manzinger

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• Author(s): Sandra Manzinger • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralSandra Manzinger untersucht, unter welchen Bedingungen Digital Signage (DS), die Verwendung von Flachbildschirmen ...

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Social Change How Influences Consumer Purchase Choice

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General Our business society had developed long time from farming period to manufacturing period, then to service industry period, till...

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Intrinsisch motiviertes Streben nach sozialer Anerkennung: Eine Analyse der Ursachen und Wirkung

Christoph Geyer

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• Author(s): Christoph Geyer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Friedrich-Schiller-Universit...

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Einflussfaktoren und Auswirkungen olfaktorischer Gestaltungsaspekte auf das Konsumentenverhalten

Stefan Stecher

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• Author(s): Stefan Stecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Mannheim (Lehrst...

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Consumer Behaviour and Sustainable Fashion Consumption

Subramanian Senthilkannan Muthu

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• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...

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The effect of staff training practices on customer satisfaction: A case study of Pret a Manger

Ani Mtvralashvili

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• Author(s): Ani Mtvralashvili • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralThesis (M.A.) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Univ...

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Nudging

Rhys Jones

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• Author(s): Rhys Jones • Publisher: Agenda Publishing • Publisher Imprint: Agenda Publishing • BISAC: Consumer Behavior - GeneralNudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the ear...

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Käuferverhalten: Customer Insights - Customer Journey - Customer Relations

Bernhard Swoboda, Hanna Schramm-Klein

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• Author(s): Bernhard Swoboda | Hanna Schramm-Klein • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDas Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marke...

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Consumer Behavior in Tourism and Hospitality Research

Alain Decrop, Arch G. Woodside

Hardcover

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• Author(s): Alain Decrop | Arch G. Woodside • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchThis portrait of contemporary tourists proposes that these travelers create consumpt...

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Qualitative Consumer Research

Naresh K. Malhotra, Russell W. Belk

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• Author(s): Naresh K. Malhotra | Russell W. Belk • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchIn spite of, and because of, the attention recently paid to "big data" and the ...

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